ThriftBooks, the world’s largest seller of used books, has hired Barbara Ann Hagen as the company’s vice president of sales and marketing. She will be responsible for the planning and execution of sales and marketing goals at ThriftBooks.
Hagen has more than 16 years of experience as a senior marketing executive. She has an undergraduate degree in marketing from Syracuse University, an MBA in international marketing from NYU’s Stern School of Business, and an MS in data analytics, also from NYU’s Stern School. Hagen has a strong track record of success at Fortune 100 companies spanning retail, consumer packaged goods (CPG) and tech. She maintained key marketing positions at Best Buy, Target, and Microsoft. She most recently served as a vice president at The Mars Agency, where she led the agency’s T-Mobile business, the Samsung Global Retail and Marketing business, as well as eComm for the agency’s top clients.
“Having Barbara join our team will propel us even further forward,” said Mike Ward, CEO of ThriftBooks. “Her extensive background in retail and channel strategy, consumer marketing, brand strategy, and advanced analytics, along with the respect she has achieved throughout her wide-ranging career, will allow her to integrate tightly with our team as we work to fully realize the vision of our company.”
“ThriftBooks is the ideal combination of a profitable eCommerce consumer brand, with a compelling value proposition, fueled by sophisticated data analytics, said Hagen. “As a data-driven marketer, I look forward to leveraging my experience to drive continued sales growth and impactful marketing strategies at ThriftBooks.”
For more information about ThriftBooks, visit www.ThriftBooks.com.
ThriftBooks Global LLC is the largest online seller of used books in the world, having sold more than 100 million books since its inception in 2003. Based in Seattle and backed by KCB Management, ThriftBooks operates fulfillment centers throughout the US that purchase, grade, and distribute used and collectible books. ThriftBooks utilizes proprietary software to identify and list books, as well as sophisticated algorithms that dynamically price books across a variety of online platforms including its vertical site ThriftBooks.com, Amazon, and eBay.