TechTarget,
Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase
intent data and services today announced that its IT Deal Alert Priority
Engine™ platform won two 2019 CODiE Awards in the Best Account Based
Marketing Solution and the Best Sales and Marketing Intelligence
Solution categories. The prestigious CODiE
Awards, hosted by the Software & Information Industry
Association (SIIA), recognize the companies producing the most
innovative businesses technology products across the country, and around
the world.
TechTarget’s Priority
Engine is a SaaS-based platform that delivers direct, real-time
access to the most active accounts and prospects ranked by their level
of purchase intent and engagement to help enterprise B2B technology
organizations improve ABM performance, increase sales productivity and
maximize demand generation success. The platform specifically provides
exclusive third-party intent insights on the topical interests of
accounts, recency and relevancy of activity, vendor consideration and
installed technologies. Recent
updates integrate multiple first-party insights, such as Ideal
Customer Profile (ICP) matching, direct engagement on a vendor’s website
and specific interactions buyers have with a customer’s content and
advertising across the TechTarget network within the platform to vastly
improve account prioritization capabilities and help companies more
effectively reach and engage high value accounts within their total
addressable market.
“Priority Engine provides B2B marketing and sales teams the real,
observed purchase intent they need to act with speed and confidence. Our
rich account level insights, active named contacts and intent-driven
services are powering new levels of performance for demand generation,
ABM, sales prospecting, channel enablement and more,” said Michael
Cotoia, CEO, TechTarget. “We are very proud to be recognized by SIIA’s
CODiE Awards for our leadership in both ABM and Sales & Marketing
Intelligence.”
The SIIA CODiE Awards have been recognizing product excellence for over
30 years and are the industry’s only peer-reviewed awards program. The
first-round review of all nominees is conducted by software and business
technology experts with considerable industry expertise, including
members of the industry, analysts, media, influencers, bankers and
investors. The scores from the expert judge review determine the
finalists. SIIA members then vote on the finalist products, and the
scores from both rounds are tabulated to select the winners. 44 awards
were given this year for products and services deployed specifically for
B2B software, information and media companies. TechTarget joins other
important companies recognized at this year’s awards such as: Red Hat,
TIBCO, Adobe and Dell.
“The CODiE Awards have long recognized the most innovative high-impact
products in the market and the 2019 winners continue this grand
tradition,” said Jeff Joseph, SIIA President. “We are thrilled to
spotlight these exciting products and the power they have to
revolutionize how we do business. Congratulations to all our honorees.”
TechTarget has cemented its leadership in its space because of the
significant value and ROI its customers achieve. TechTarget purchase
intent insight is uniquely powerful because of how it is made and how it
is delivered to B2B tech marketers and sales professionals. The
actionable insights within the Priority Engine platform are achievable
because of the depth of original decision-support content spanning
10,000 unique IT topics across TechTarget’s network of over 140
enterprise technology-specific websites as well as the Company’s suite
of marketing and sales engagement services.
For more information about Priority Engine, visit TechTarget.com/Priority-Engine.
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to showcase
business and education technology’s finest products and services. Since
1986, thousands of products, services and solutions have been recognized
for achieving excellence. For more information, visit siia.net/CODiE.
About TechTarget
TechTarget
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing
and sales services that deliver business impact for enterprise
technology companies. By creating abundant, high-quality editorial
content across more than 140 highly targeted technology-specific
websites, TechTarget attracts and nurtures communities of technology
buyers researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors, TechTarget
creates the purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San Francisco,
Singapore and Sydney. For more information, visit techtarget.com
and follow us on Twitter @TechTarget.
(C) 2019 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks and IT Deal Alert and Priority
Engine are trademarks of TechTarget. CODiE Awards is a trademark of
SIIA. All other trademarks are the property of their respective owners.
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