Press release

Rubio’s Coastal Grill Launches New & Improved Mobile App

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Rubio’s Coastal Grill, the #1 fish taco brand credited with starting the fish taco phenomenon in the U.S., is launching a new and improved mobile app on September 27. The new app better reflects the Rubio’s brand and Baja roots, with an emphasis on an improved guest ordering experience.

Rubio’s new app makes it easier than ever to earn & redeem rewards for free food, customize menu items and receive special challenges to earn points even faster. The app also features faster reordering, and the ability to quickly add-to-bag and level up meals with salsa bar selections.

Beginning on September 27, app users can participate in the “Back to Baja” Sweepstakes for the chance to win a trip to Cabo San Lucas. Rubio’s Rewards members earn an entry with every app order, through October, for a chance to win. The Grand Prize is a three night and four-day trip to Baja for two, including a Cabo San Lucas luxury resort, transportation to and from the airport and flights. Ten second place prizes include $100 Rubio’s gift cards, good for anything on the menu.

Current Rubio’s Reward members’ points and rewards will flow seamlessly from the old app to the new app. New Rewards members receive $5 off an entrée when they join through the Rubio’s app or Rubios.com. Rubio’s has locations across California, Arizona and Nevada. For more information about Rubio’s Coastal Grill, visit Rubio’s, Facebook, Instagram and TikTok.

About Rubio’s® Restaurants:

Rubio’s, home of the Original Fish Taco®, first opened in 1983 in the San Diego neighborhood of Mission Bay. Today, Rubio’s uses responsibly sourced seafood and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp, fresh salads. In addition, Rubio’s offers all-natural chicken, raised without antibiotics, and all-natural USDA Choice steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer and hard seltzer beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. Rubio’s is headquartered in Carlsbad, Calif., has over 3,000 employees and currently operates over 150 restaurants.