Press release

RedPoint Global Positioned as the Challenger in the 2019 Magic Quadrant for Multichannel Marketing Hubs

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RedPoint
Global, a top provider of customer data platform and customer
engagement technologies, today announced it has been positioned by
Gartner, Inc. in the Challengers quadrant of the 2019 “Magic Quadrant
for Multichannel Marketing Hubs.”1

This is the third consecutive year that RedPoint Global has been
recognized for its ability to execute and completeness of vision among
industry vendors in this report. RedPoint is the only company placed in
the Challengers quadrant for 2019.

Gartner defines the multichannel marketing hub (MMH) as “a technology
that orchestrates a company’s communications with and offers to customer
segments across multiple channels. These include websites, mobile,
social, direct mail, call centers, paid media, and email. MMH
capabilities also may extend to integrating marketing offers/leads with
sales for execution in both B2B and B2C environments.”

“Consumers are rapidly becoming more sophisticated and demand superior
experiences that are relevant and differentiated,” said Patrick Tripp,
Vice President of Product Strategy at RedPoint Global. “To achieve this,
brands must have the freshest, most accurate and complete data to
deliver real-time, personalized, multi-channel experiences at scale. We
believe the recognition of RedPoint as the only Challenger validates how
our unique solutions are enabling marketers to achieve their mandate of
profitable revenue growth.”

The RedPoint Customer Engagement Hub (CEH)™ solution serves as the core
revenue generating platform for a number of market leading companies.
The CEH eliminates data fragmentation and latency caused by siloes,
allowing marketers to:

  • Create a single view of the customer in real-time
  • Easily access artificial intelligence (AI) and machine learning to
    determine a customer’s optimal path-to-purchase
  • Orchestrate multichannel messaging across channels and touchpoints
    from a single point of control

“Marketers see personalization as key to multichannel marketing
success,” Gartner writes in the 2019 Magic Quadrant for MMH report.

Download a complimentary copy of the report here.

1Gartner “Magic Quadrant for Multichannel Marketing Hubs,
2019” by Noah Elkin, Adam Sarner, Benjamin Bloom, Joseph Enever and
Colin Reid, 18 April 2019.

Required Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner’s
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to
this research, including any warranties of merchantability or fitness
for a particular purpose

About RedPoint Global, Inc.

RedPoint Global’s software solutions empower brands to transform how
customer experience is delivered. RedPoint Global’s solutions provide a
single point of control to connect all customer data, determine
next-best-actions in real-time and orchestrate interactions across all
enterprise touchpoints. Leading companies of all sizes trust RedPoint
Global to deliver highly personalized and contextually relevant
experiences that optimize customer engagement. For more information,
visit www.redpointglobal.com or
email contact.us@redpointglobal.com.