Press release

omNovos Announces Acquisition of Inventory Management Solution OptiView

Sponsored by Businesswire

omNovos, a global leader in omnichannel customer engagement solutions,
announced today that it has acquired Vancouver-based inventory
management solution OptiView. The purchase of OptiView not only adds new
functionality to the omNovos solution, but also brings significant
additional product development, inventory management, and warehouse
management expertise to the omNovos team.

omNovos—formed in 2015 by sister company DataKinetics, the world’s
leading provider of Data Performance and Optimization Solutions— offers
global retailers a complete portfolio of products designed to enable
retailers to engage their customers in a fully bi-modal manner,
activating Online, In-App, and In-Store interactions to personalize
every aspect of a customer’s shopping experience. A comprehensive suite
of professional services enable the rapid integration and implementation
of all systems.

“OptiView is the perfect complement to our portfolio,” commented Allan
Zander, CEO of omNovos. “One of the biggest challenges facing retailers
in their personalization initiatives is fear – the fear of making a
unique offer to a valued client and not being able to fulfill at the
customer’s location of choice – or at all. The integration of OptiView’s
technology with our PACE customer engagement platform and the omNovos
Customer Data Platform (CDP) will ensure that retailers will never again
make an offer they can’t fulfill.”

Michael Blanchet, founder of OptiView, added, “We are proud to join the
omNovos family. The integration of these two world-class platforms
provides the retail industry with the only fully-integrated customer
engagement platform and inventory management system. This is truly

“With complete visibility into inventory – in-store, in-transit,
in-warehouse – we’ve given the retailer’s marketing and merchandising
teams the confidence to actively engage customers through personalized
communications such as special offers, recommendations, rewards,
discounts, and many other communications,” said Andrew Armstrong, Chief
Customer Officer at omNovos. This acquisition will change the way
vendors think of personalization offerings“.

omNovos boasts an impressive group of professionals, including data
connectivity experts, marketing automation professionals, world-class
support personnel, and senior application developers—all to further
extend the parent company DataKinetics’ data expertise and offerings
from the global financial market to the world of retail companies. For
more information regarding the acquisition of OptiView, or for
information regarding omNovos’ comprehensive suite of omnichannel
customer engagement solutions, please visit