Press release

nbkc Bank Selects Spiral to Launch an Innovative Digital Giving Center, Revolutionizing Customer Engagement with Community Impact

Sponsored by Businesswire

Spiral, the award-winning Impact-as-a-Service™ platform for financial institutions, today announced a partnership with nbkc bank, an acclaimed innovative banking leader known for its exceptional customer experiences and commitment to reshaping the banking landscape. This partnership marks a significant step in elevating customer engagement and fostering positive change by introducing a cutting-edge online Giving Center.

By integrating Spiral’s capabilities, nbkc bank empowers its customers to effortlessly donate to their preferred charities, organizations, and educational institutions directly from their nbkc personal online bank accounts. This innovative feature allows customers to create a personalized portfolio of causes that closely aligns with their values and conveniently tracks their charitable impact, and get an annual donation report for tax purposes.

Incorporating Spiral into its banking ecosystem also enables nbkc to create a lasting social impact within local communities and expand its community impact initiatives with local nonprofits through fundraising campaigns, donation matching, and community-wide events.

“We are excited to introduce this innovative customer engagement solution within our personal online banking platform. Intercepting our customers during their banking journey and providing them the opportunity to make a bigger impact on their communities is a win-win,” said Melissa Eggleston, Chief Deposit Officer, EVP at nbkc bank. “This solution creates a deeply meaningful and engaging experience for our customers, enabling them to easily contribute to the betterment of our communities all through the convenience of nbkc’s digital banking.”

Spiral also enables financial Institutions to drive community impact through everyday purchases, round-up card transactions, and tax-deductible donor-advised funds.

“We are thrilled to collaborate with nbkc bank, who are known for their tremendous positive impact and involvement in their community. They are now expanding their mission to empower customers to drive positive change and donate while enjoying the digital banking experience,” said Shawn Melamed, CEO and Co-founder of Spiral. “We are excited to help community-oriented financial institutions grow their community impact, drive digital engagement, and attract socially conscious customers — particularly the younger generations who look for easy ways to give back through everyday banking.”

To learn more about Spiral’s Giving Center, please click here.

About Spiral

Headquartered in NYC, Spiral is the award-winning Impact-as-a-Service™ platform that enables banks, credit unions, and financial institutions to grow deposits and increase engagement through community and environmental impact. With Spiral, financial institutions can easily embed community impact and sustainability into any bank account, debit card, or credit card to amplify their community impact and increase engagement and revenue. Spiral makes it simple for financial institutions to drive positive change, strengthen their bond with the communities they serve, and empower millions of customers and businesses to contribute to a better world.

Spiral is spearheaded by fintech visionary entrepreneur Shawn Melamed, a former Managing Director of Morgan Stanley’s Technology Business Development and Innovation Offices. Their mission-driven team has deep banking, nonprofit, and fintech expertise, including Jim Rosenthal, the former COO of Morgan Stanley, who is part of Spiral’s board. Spiral is backed by Team8, Euclidean Capital, Intuition Fund, Communitas Capital, Phoenix, Nidoco AB, MTVO, and more.

To learn more, please contact Spiral here.

About nbkc bank

Named the strongest large bank in the Kansas City area1, nbkc is a diversified banking company known for combining intuitive technology and personal support to create exceptional client experiences. We offer online mortgage and consumer banking nationally; community and commercial banking throughout our home region of Kansas City; and banking as a service to fintech companies across the U.S. Formed in 1999, nbkc continues to pursue its mission of leading the industry to simpler and more transparent banking. Member FDIC. Equal Housing Lender.

1From an analysis published on April 17, 2023, by the Kansas City Business Journal, comparing all banks with a presence in Kansas City and assets of $1 billion or more. The study used 2022 year-end data from the Federal Deposit Insurance Corporation (FDIC) to evaluate banks on eight metrics which, together, reflect banks’ financial wherewithal.