Moz, Inc., the leader in search
engine optimization technology, today announces the upcoming launch
of the new Moz
Local. The update to Moz’s industry-leading local presence
management platform includes new distribution partners, expanded
features, and analytics, allowing marketers to more fully own their
business’s online presence.
Moz’s 2019 “The
State of Local SEO” reports that 33 percent of surveyed in-house and
agency marketers find local ranking factors too complex or simply don’t
understand how they work. The new Moz Local will offer a single
dashboard for marketers to manage their local presence in search engines
and social media platforms, monitor and update location reviews, push
location data to in-car navigation and mobile map applications, and
engage with customers to share news and updates. These functionalities
break down the complexity of local search strategies in an easy-to-use
way, allowing the focus to shift to extracting insights and taking
action.
“In our research, we have found that more and more marketers recognize
that search engines like Google are becoming the new local business
‘homepage.’ Along with the prevalence of mobile-first search and
numerous channel strategies they’re running, it’s a lot to stay on top
of,” said Sarah Bird, CEO of Moz. “Moz is committed to delivering tools
to connect businesses to their local searcher, beginning with our
enhanced Moz Local solution, which brings a more comprehensive breadth
of local search features into one platform.”
The new Moz Local platform builds upon a strong foundation of duplicate
detection and search-based approach, and will now incorporate:
-
Full location data management across the platforms that matter most,
with real-time updates -
Review management and social posting to engage directly with customers
and push content across the local ecosystem - Deep integrations with Google and Facebook for reporting and management
-
Robust data cleansing process to ensure proper formatting for
submission to third-party platforms -
Automated duplicate detection and deletion to save time and ensure
accuracy across the web -
Store locator and location pages to provide search engines with a
consistent source of data and content -
Suggestion engine for customized recommendations for increased
accuracy, completeness, and consistency
The Moz Local updates will be available in June. Many new features will
be incorporated into existing plans, and new review management and
social posting features will be available for purchase.
To learn more about Moz Local, visit www.moz.com/local.
About Moz
Moz is the most trusted authority in online search with powerful SEO and
Local Search platforms to help marketers improve the position of their
brands, business locations and competitive rank in search results. Moz’s
platforms are powered by world class-quality data, both robust and fresh
enough to serve as the foundation upon which crucial business decisions
are made. For both large enterprises looking to gain an edge in the
increasingly complex and ever-changing world of search or an agency
seeking an SEO platform to accelerate client growth, Moz has a solution.
Check it out at www.moz.com.
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