Syncbak, the world’s leader in live local OTT, today announced the
launch of the industry’s first-ever, always-on drone channel for OTT by
legendary broadcasting group and long-time Syncbak customer Morgan
Murphy Media. Unveiled this month at the National Association of
Broadcasters show in Las Vegas, the programming is available to viewers
nationwide on Syncbak’s direct-to-consumer OTT platform, SBTV.
A weekly feature produced by the station group’s Spokane-based affiliate
KXLY, Air 4 Adventures tells the story of local attractions, extreme
sports and nature reserves in Spokane with footage from the station’s
drone, a perspective that can’t be viewed anywhere else. Syncbak makes
it easy for KXLY to offer this programming nationwide on SBTV by
automatically ingesting and formatting the content into a custom, 24/7
Morgan Murphy affiliates already stream local news programming on SBTV
in each of their station markets. With the popularity of the Spokane
market’s drone segments, the station group immediately reached out to
Syncbak to create a live, nationwide channel for the content. “Taking
our drone footage OTT in a live, always-on channel required no
additional time or effort on the part of our station,” said Brian Burns,
Executive Vice President and Chief Operating Officer at Morgan Murphy
Media. “Syncbak made it effortless. More featured content from our
stations will be available on SBTV very soon,” added Burns.
“We are helping broadcasters reach viewers around the nation the way
viewers want the content the most, which is streaming live wherever they
are, whenever they want to watch,” said Jack Perry, founder & CEO of
Syncbak. “Every station group should be working with us the way Morgan
Murphy is,” added Perry.
Syncbak is the market leader in
live-streaming, powering live OTT on destinations like CBS All Access,
Hulu, fuboTV, Sony, Amazon, the NFL, and more. Syncbak’s end-to-end
platform, SimpleSync, is used by broadcasters for live-stream
transcoding, cloud-based rights resolution, cloud-based DVR, device
filtering, geo-location services, content management, stream monitoring,
video clipping and dynamic ad insertion.
Syncbak recently expanded its platform with the launch of SBTV. SBTV
leverages Syncbak’s industry-leading live stream platform, SimpleSync,
and its proprietary live DAI technology, AdSync, to deliver free,
hyper-local content to viewers anytime, anywhere. The company was
founded in 2009 and has offices in Marion, IA and New York, NY.