a leading provider of Managed SD-WAN, Cloud Communications, and Managed
Security solutions, announced today that Rebecca “Becky” Carr will serve
as Masergy’s chief marketing officer (CMO), heading the company’s global
marketing organization. She will be responsible for driving growth,
brand equity, and digital strategies to ensure Masergy remains the
industry’s customer experience leader.
This press release features multimedia. View the full release here:
Masergy CMO Rebecca Carr (Photo: Business Wire)
Carr has more than 25 years of marketing experience across the
technology, software, and consumer sectors. Carr was most recently the
global head of marketing at Avaya, where she was responsible for leading
the company’s worldwide marketing strategy to engage and attract
customers, and expand awareness of its solutions and services. Prior to
that, Carr held marketing leadership positions at CoStar Group,
CenturyLink Technology Solutions and MCI/Verizon Communications.
Her expertise lies in applying data mining and predictive analytics to
uncover new market opportunities that contribute substantially to
net-new sales and increase customer loyalty.
“Becky’s experience as a seasoned technology marketing leader and her
passion for creating unique customer experiences make her the perfect
addition to Masergy’s executive team,” said James Parker, CEO at Masergy.
Bob Laskey, CRO at Masergy, added, “I have seen first-hand Becky’s keen
understanding of the markets we play in and her proven track record of
building best-in-class marketing organizations. I am confident she will
spearhead strategic initiatives that will help us accelerate growth
while continuing to delight our customers and partners.”
“Masergy is uniquely positioned to assist global enterprises in
realizing their digital transformation imperatives,” said Carr. “As a
marketer, I am excited to have an innovative software-defined platform
coupled with industry-leading customer satisfaction and retention to tap
into a market poised for exponential growth.”
enables global enterprises to innovate, disrupt and dominate their
industries with transformative solutions in managed
communications and managed
security. Built on the world’s most innovative Software Defined
Platform, our agile technologies, customizable solutions and unmatched
customer experience are why leading organizations rely on Masergy to
stay ahead of the competition.