BetterUp, the company that pioneered mobile coaching to help all workers
live their lives with more clarity, purpose and passion, announced today
that it has partnered with Mars, Incorporated to accelerate employee
growth by offering BetterUp’s personalized, tech-enabled coaching
services as part of Mars’ newly launched Great Line Managers’ Experience
Program (GLMe). By integrating BetterUp into their current GLMe learning
and development program, Mars continues to transform its leadership
development experience into a best-in-class program committed to the
sustainable development of its people leaders.
Mars, a family-owned global pet care, confectionery and food business,
has 11,000 managers worldwide, including about 2,000 first-time managers
each year. Starting this month, BetterUp’s one-to-one coaching platform
will be available to every new manager globally as part of Mars’ GLMe,
the company’s recently enhanced one-year program for Mars managers
focused on developing leadership competencies and capabilities in their
language, from any device, at any time.
As Mars grew to 115,000 Associates in 80 countries, its increasingly
global, dispersed workforce meant some Associates had limited access to
classroom learning and development opportunities. Given the global
nature of Mars’ business, BetterUp’s coaching platform will be delivered
in seven languages, including Chinese, and will leverage BetterUp’s more
than 1,000 coaches worldwide to help meet the need for in-region support
and the flexible demands of today’s adult learners.
“Managers are at the core of our success, and it’s critical that they
have the most impactful leadership tools necessary to be their best and
most productive selves,” says Summer Davies, Global Senior Manager of
Leadership Development at Mars. “We firmly believe that a better
workforce leads to better Mars products and services, and with
BetterUp’s unique evidence-based approach to coaching, we now have in
place the most innovative and cutting-edge learning and development
experience possible that will help us attract and retain top talent
around the world.”
Mars is focused on nurturing the essence of its culture, which unifies
Associates as a family owned company committed to performance,
principles and making a positive difference in the world. Mars and
BetterUp worked closely to develop an innovative program that aligned
with Mars’ Five Principles – Quality, Responsibility, Mutuality,
Efficiency and Freedom – which are at the heart of how Mars operates as
a business and reflects the values of the Mars Family.
“We’re extremely honored to add Mars as a client and look forward to
growing our partnership as more Associates are promoted each year,” says
Alexi Robichaux, CEO and Co-Founder of BetterUp. “Mars is a beloved
brand that not only touches households and hearts worldwide, but is also
a visionary company that’s smartly investing considerable resources in
the well-being and happiness of its people, and reinventing work as a
platform for human flourishing.”
Other innovative companies are doing the same, and BetterUp is seeing
record demand for its personalized behavioral leadership development
platform. Designed to enable employees at all levels of an organization
to thrive, BetterUp tripled its growth in 2018 and grew to more than 100
enterprise customers, including 28 of the Fortune 1000. Along
with Mars, BetterUp customers include AirBnB, Freedom Mortgage,
Genentech, and Workday.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history
making diverse products and offering services for people and the pets
people love. With over $35 billion in sales, the company is a global
business that produces some of the world’s best-loved brands: M&M’s®,
SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®,
EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S® and COCOAVIA®. Mars also
provides veterinary health services that include BANFIELD® Pet
Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean,
VA, Mars operates in more than 80 countries. The Mars Five Principles –
Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its
more than 115,000 Associates to create value for all its partners and
deliver growth they are proud of every day.
For more information about Mars, please visit www.mars.com.
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About BetterUp
Founded in 2013, BetterUp is a mobile-based leadership development
platform used by Fortune 500 companies. With a holistic, science-backed
methodology, BetterUp develops new behaviors and mindsets that enable
high performance amid constant and accelerating change. Through
on-demand, virtual coaching sessions, users practice and reinforce new
behaviors and skills. Individual growth is measured and tracked. With a
diverse range of customers, including Mars, Logitech and TriNet,
BetterUp inspires employees to build the skills to thrive personally and
professionally. To learn more, visit www.betterup.co
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