The Un-carrier just rolled out the Magenta carpet – and plan. Today,
T-Mobile (NASDAQ: TMUS) announced it’s squashing yet another barrier to
wireless freedom by matching – or beating – your eligible discount from
Verizon, AT&T or Sprint. You’ll get Magenta, the evolution of T-Mobile
ONE, the industry’s best unlimited plan. And T-Mobile sweetens your
switch with deals on the latest phones including a smartphone
on us, T-Mobile’s best-ever smartphone deal this year with a Samsung
buy one get one (BOGO) of up to $900 off when you add a line. It all
starts on June 2nd.
Today, around 50 million people have wireless discounts1 from
the Carriers – grandfathered discounts they think no one can match and
that they don’t want to lose. In fact, roughly 1 in 3 of those customers
say their employer discount is one of the reasons they stay with their
wireless provider2. Well, T-Mobile’s gonna free you. Bring
that eligible discount over to T-Mobile, and the Un-carrier will match
or beat it, dollar for dollar via bill credits. And, once you switch,
you can keep your new Magenta rate plan – and that discount – unless you
change it … that’s T-Mobile’s Un-contract promise.
“We started this Un-carrier revolution to bring more transparency, value
and freedom to wireless. We believe no one should feel trapped by their
wireless company,” said John Legere, CEO at T-Mobile. “Before the
Un-carrier, people were locked into annual service contracts and
financing plans, and we changed all that. Now, we’re freeing millions
more. Lose your Carrier, keep your discount!”
Here’s how it works. Just bring your latest bill from Verizon, AT&T or
Sprint showing an eligible corporate, affiliate, military or senior
service discount to a T-Mobile store when you’re ready to switch. Your
T-Mobile Expert will review and verify your discount, set you up on the
newly-named Magenta plan and match that discount dollar for dollar – in
$5 increments which could actually beat your Carrier
discount — up to $15 for one line and $30 total for two or more lines.
Introducing Magenta: New Name, Same Price, More Benefits.
T-Mobile also announced that T-Mobile ONE – the plan that made unlimited
the industry norm – and ONE Plus are evolving. Meet Magenta and Magenta
Magenta has just three differences from T-Mobile ONE:
- New name. Because who doesn’t love magenta.
More benefits. Magenta adds 3GB of high-speed smartphone hotspot – or
tethering – per line and unlimited 3G tethering thereafter. That’s
another $3 in value per line. T-Mobile ONE had no LTE hotspot. Because
72% of consumers prefer using a hotspot to public Wi-Fi.3
Netflix on Us changes. To account for the Netflix price increase
earlier this year, Magenta includes Netflix
Basic for families. Existing T-Mobile ONE customers with Netflix
on Us that includes Netflix Standard will see the Netflix price change
of $2 per month for Netflix Standard passed through starting in July.
To avoid that, those customers can either turn off Netflix on Us or
change to Magenta.
Magenta Plus keeps all the value in T-Mobile ONE Plus including a
Netflix Standard subscription for families.
Your other benefits on Magenta stay the same, including the price.
You’ll still get unlimited talk, text and 4G LTE smartphone data and all
the Un-carrier benefits like taxes and fees included, weekly discounts
and free stuff from T-Mobile
Tuesdays, free data and texting in 210+
countries and destinations, an hour of Gogo inflight Wi-Fi and
unlimited texting all flight long on domestic flights, and more. Plus,
you’ll get the best
customer care in wireless with a dedicated Team
Pay $0 for Your Smartphone
Plus, T-Mobile has smartphone
deals for both new and existing customers. New customers who switch
to the Un-carrier with two voice lines can get a smartphone
on us with bill credits with port-in and qualifying
trade-in! That means after 24 months, you’ll pay NOTHING but sales
tax for that brand-new smartphone! Or anyone can get up to $300 off any
new Samsung Galaxy S10e, S10 or S10+ via rebate and qualifying trade-in
or buy any of the new Samsung Galaxy S10 smartphones and get up to $900
off a second one of equal or lesser value – which means you could get an
S10 or S10e on us — with bill credits when you add a line.
Ready to switch? Starting June 2nd, visit any
T-Mobile store nationwide. For more about matching your discount and
Magenta, visit https://www.t-mobile.com/offers/discount-program.
For more about your Netflix benefit, visit https://www.t-mobile.com/brand/netflix-news.
Limited time offers; subject to change. If congested, customers using
>50 GB/mo. may notice reduced speeds due to prioritization. Must be
active and in good standing to receive bill credits. Discount Match: Participating
locations. Qualifying credit & port-in required. Up to 12 lines. Submit
verification to receive and maintain credits. If you cancel lines
discount may be reduced. Magenta: Up to 3GB high-speed tethering
then unlimited on our network at max 3G speeds. Netflix: Receive
Netflix Basic 1-screen (up to $8.99/mo. value) while you maintain 2+
qual’g lines. Like all plans, feature may change or be discontinued at
Offers: Device tax due at sale. Contact us before cancelling
service to continue discounted device payments, or credits stop &
remaining balance is due on all devices. Qualifying credit, service,
& finance agreements required. May not be combined with some offers or
discounts (e.g., Carrier Freedom). Finance agreements req’d. Example
pricing: Galaxy S10+ 128 GB: $249.99 down + $31.25/mo. x 24 ($999.99);
About T-Mobile US, Inc.
As America’s Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining
the way consumers and businesses buy wireless services through leading
product and service innovation. Our advanced nationwide 4G LTE network
delivers outstanding wireless experiences to 81.3 million customers who
are unwilling to compromise on quality and value. Based in Bellevue,
Washington, T-Mobile US provides services through its subsidiaries and
operates its flagship brands, T-Mobile and Metro by T-Mobile. For more
information, please visit http://www.t-mobile.com.
1 Based on HarrisX
Mobile Insights survey data among subscribers who have not switched
providers in the past year, and currently receive a discount on their
wireless plan through a relationship their employer has with the
provider. The population benchmarks are updated on a quarterly basis
from Census estimates and are used to calculate population weights for
each month of Mobile Insights data. Estimates across several months are
computed as an average. Population estimates are a projection of
individual mobile subscribers ages 13+. Underlying source data is
estimation based on national survey of 90,000 quarterly mobile phone
users, July 2018 – March 2019.
2 Based on HarrisX Mobile Insights survey data listed in 1
3 CivicScience Survey of 537 wireless customers, May 2019