Kasasa®,
an award-winning financial technology and marketing provider, today
launched the Kasasa®
Exchange, a free content platform that includes videos, podcasts,
roundtables, articles and surveys on topics that inspire leaders within
the community financial industry.
“There is one ‘north star’ that guides us: making communities better by
empowering the local banks and credit unions that are the heart of those
communities,” said Keith Brannan, Kasasa’s Chief Marketing Officer.
“Competition is fierce and Kasasa is in a unique position to see what
works for different types of institutions in different situations. We
realized that this information was critical for ALL community financial
institutions – whether or not they’re our clients. We turned the
traditional sales model on its head and put THEIR needs at the top of
it, not ours.”
An intuitive, user-first platform, the Kasasa Exchange is the place
where best practices meet real experience. Created to provide
educational content to community banks and credit unions, the site aims
to deliver actionable insights and tools to help community financial
institutions engage with consumers in a powerful and meaningful way.
Community banks and credit unions will also have access to research and
peer-tested courses of action.
Additionally, the Kasasa Exchange will feature the company’s new
podcast, Thinking Outside the Vault, which shares inspiration and
opportunities for community financial institutions. Community bank and
credit union leaders will also have the option to participate in
Kasasa’s new digital roundtables to share their personal wisdom and
experience on a variety of topics with their peers. Infographics with
the latest insights from consumer research studies will also be featured.
“Kasasa is on a mission to help community banks and credit unions take
back their rightful share of the market,” said Gabriel Krajicek, CEO of
Kasasa. “By offering real-time research, peer engagement and truly
transparent thought leadership in a free platform – no sign-in required
– we’re helping leaders and communities get engaged. The Kasasa Exchange
creates a place for community banking professionals to be curious, a
space to connect and a way to contribute.”
Kasasa is revolutionizing community banking by providing the tools
needed to meet consumer needs and better compete with megabanks. The
company works with community banks and credit unions to provide products
and services that deliver a compelling consumer value. Kasasa has earned
consistent recognition for its innovative banking products and services
along with its responsive websites, data-driven marketing platform and
world-class consulting.
About Kasasa
Based in Austin, Texas with 450 employees, Kasasa® is a financial
technology and marketing provider committed to driving results for over
900 community financial institutions by attracting, engaging, and
retaining consumers. Kasasa does this through branded retail products,
world class marketing, and expert consulting. For more information,
please visit www.kasasa.com,
or visit them on Twitter, Facebook,
or LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190604005907/en/