NEC
Display Solutions of America, a leading provider of commercial-grade
digital signage displays and projectors, announced today that CRN®,
a brand of The
Channel Company, has named Jennifer Cheh, Senior Vice President of
Marketing, and Betsy Larson, Senior Vice President of Sales, to its
prestigious 2019 Women of the Channel list. The leaders on this annual
list are from all areas of the IT channel ecosystem; representing
technology suppliers, distributors, solution providers, and other IT
organizations. Each is recognized for her contributions to channel
advocacy, channel growth and visionary leadership.
CRN editors choose the list from a multitude of channel leadership
applicants and select the final honorees based on their professional
accomplishments, demonstrated expertise, and ongoing dedication to the
IT channel.
“CRN’s 2019 Women of the Channel list honors influential leaders who are
accelerating channel growth through mutually-beneficial partnerships,
incredible leadership, strategic vision, and unique contributions in
their field,” said Bob Skelley, CEO of The Channel Company. “This
accomplished group of leaders is driving channel success and we are
proud to honor their achievements.”
Cheh has more than 20 years of experience in the technology business
developing successful marketing strategies, guiding marketing operations
and increasing customer demand. Her role is to provide leadership to the
marketing team in business-to-business (B2B) marketing, and develop
marketing strategies, programs and initiatives to generate demand for
display solutions. She helps grow the company’s connection with partners
and customers and help them find the display solutions that will enhance
their businesses.
“As an organization, NEC Display puts a strong importance on
successfully working with our partners and I’m grateful for this
recognition,” Cheh said. “We continuously maintain our focus on
achieving smart growth, improving programs & tools that enable the
channel to sell our products and solutions, and improve internal
processes to make it easier to do business with the company.”
Also honored this year is Betsy Larson, with an extensive background of
24 years in the channel industry, the majority of which she has spent in
various positions with NEC. She has spurred improvements and innovation
to the company’s partner programs, including creating additional margin
incentives, increasing vertical-selling tools and enhancing resources
where resellers obtain NEC pricing and promotions.
“Our goal is to continue to create programs that help enable NEC
Display’s current and future channel partnerships and this award is
evident of the effort we put into these initiatives,” says Larson. “Each
vertical we serve is unique to its own industry, so we want to continue
to create offerings and innovate solutions to the industries that our
partners serve.”
The 2019 Women of the Channel list will be featured in the June issue of
CRN Magazine and online at www.CRN.com/WOTC.
About NEC Display Solutions of America, Inc.
NEC Display Solutions of America, Inc., a leading designer and provider
of innovative displays, offers the widest range of products on the
market, such as commercial- and professional-grade large-screen LCD
displays, desktop LCD monitors, direct view LED displays, a diverse line
of multimedia and digital cinema projectors, integrated display
solutions, and analytic business intelligence solutions. The NEC
Analytic Learning Platform (ALP) optimizes message delivery with
automated content creation and recommendations using AI-based analytics,
enabling retailers to customize content based on non-identifying
demographic data. Benefitting from the technologies of NEC Corporation
and its own Research and Development, NEC produces leading-edge visual
technology and customer-focused solutions for a wide variety of markets,
including education, retail, transportation, broadcast, enterprise,
healthcare, houses of worship, and many more. NEC is orchestrating a
brighter world with the quality and reliability of its products and
outstanding customer service. For additional information about NEC
Display Solutions of America products, call (866) NEC-MORE, or visit the
website at www.necdisplay.com.
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About NEC Corporation
NEC Corporation is a leader in the integration of IT and network
technologies that benefit businesses and people around the world. By
providing a combination of products and solutions that cross utilize the
company’s experience and global resources, NEC’s advanced technologies
meet the complex and ever-changing needs of its customers. NEC brings
more than 100 years of expertise in technological innovation to empower
people, businesses and society. For more information, visit NEC at www.nec.com.
The NEC Group globally provides “Solutions for Society” that promote the
safety, security, efficiency and equality of society. Under the
company’s corporate message of “Orchestrating a brighter world,” NEC
aims to help solve a wide range of challenging issues and to create new
social value for the changing world of tomorrow. For more information,
please visit http://www.nec.com/en/global/about/solutionsforsociety/message.html.
NEC is a registered trademark of NEC Corporation. All Rights
Reserved. Other product or service marks mentioned herein are the
trademarks of their respective owners. ©2019 NEC Corporation.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our
dominant media, engaging events, expert consulting and education and
innovative marketing services and platforms. As the channel catalyst, we
connect and empower technology suppliers, solution providers and end
users. Backed by more than 30 years of unequalled channel experience, we
draw from our deep knowledge to envision innovative new solutions for
ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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Copyright ©2019. CRN is a registered trademark of The Channel
Company, LLC. All rights reserved.
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