Jeeng, the only multi-channel messaging platform built exclusively for publishers, today announced a new feature, Ad Cache, for its AdServe product to improve the accuracy of rendering and reporting for Google Apps Manager-based publishers without sacrificing the necessary flexibility and control. Ad Cache was developed in response to the recent changes to Apple Privacy and Apple Proxy for Apple Mail.
Since September 2021, Apple Mail has allowed users to opt into privacy programs that pre-load the content of an email message, like the images and links that build ads. This means that an email often registers as being opened without actually having been opened by the user, affecting metrics measurement and overall campaign performance for advertisers.
“Jeeng has always been at the forefront of innovative email advertising,” said Jeff Kupietzky, CEO of Jeeng. “This new offering tackles the challenges stemming from an increase in privacy awareness head-on, while ensuring the level of accuracy and flexibility that advertisers and publishers need to be successful.”
Knowing that every customer has unique needs, Ad Cache has custom settings to ensure that Jeeng customers are getting their messages in front of consumers and improving their chances of being seen. If email content in the Apple Mail app is cached at 6:00 AM, email subscribers are seeing that cached content for the entire set period of time, no matter how many times they’ve opened the newsletter or what device they’re using.
To learn more about Ad Cache and Jeeng, check out today’s blog post.
About Jeeng
Jeeng, formerly PowerInbox, provides personalized, automated and multichannel messaging solutions allowing publishers to drive new revenue with personalized audience engagement. With Jeeng, publishers can better own and optimize their audiences – focusing on automated, cross-channel messaging tailored to audience interest, easily managed and supported by a dynamic messaging platform. Venture backed, Jeeng supports 150 million unique users a month from over 650 leading publishers including VICE Media, The Atlantic, Crain’s, HarperCollins and Vox Media. For more information about Jeeng, visit www.jeeng.com.
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