Press release

Gofire Taps Industry Veteran Joe Hodas to Help Lead Plant-based Medicine Healthcare Revolution

Sponsored by Businesswire

Bringing more than two decades of brand experience and management
leadership in CPG, healthcare and alternative medicines, industry leader
Joe Hodas is joining healthcare technology firm Gofire™ as President and
Chief Operating Officer. Hodas’ broad branding background, marketing
skills and extensive industry contacts will be utilized as the company
expands relationships with new manufacturing partners and healthcare
professionals and launches products in multiple domestic and
international markets.

“The advancement of plant-based medicines has reached a tipping point.
Rarely a day goes by that a new market isn’t opening up through
legalization or there isn’t new evidence demonstrating the efficacy of
alternative medicines,” Hodas said. “In spite of that momentum, a major
gap exists between what consumers and healthcare providers need and the
tools to ensure the efficacy, safety and knowledge needed to effectively
utilize plant-based medicine. I have known the Gofire team for the past
several years and am confident they’re at the forefront of bridging that
gap and turning alternative products into mainstream medicine. I’m
excited and honored to be a part of that process.”

As an early leader in the cannabis industry, Hodas served as the Chief
Marketing Officer for national edibles manufacturer, Dixie Brands, Inc.,
where he helped the company (and the state of Colorado) transition to
the first adult-use market in the world. While at Dixie, Hodas drove
development of several new THC products, as well as two early CBD brands
and helped Dixie expand from one state to five. Most recently, Hodas
served as COO of General Cannabis Corp. (OTCQX:CANN), where he oversaw
the company’s day-to-day operations and was responsible for driving
revenue and efficiency across GC’s existing lines of business. Prior to
his cannabis industry experience, Hodas was a partner with a Colorado ad
agency where he focused on several healthcare and travel and tourism

The addition of Hodas to the Gofire team comes as the company undergoes
a major expansion. Recent developments at the firm include:

  • Gofire is currently engaged in Beta Testing of the Gofire Inhaler and
    Gofire App with 100 patients struggling with ailments ranging from
    chronic pain to PTSD. Testers vary widely in age, income and ethnicity
    – and include U.S. Veterans and a retired NFL player.
  • The company has been invited to the Arcview Summit in Toronto to
    present Gofire to the organization’s group of industry investors.
  • Gofire’s list of product manufacturer partners continues to grow. The
    Gofire App now includes hundreds of manufacturers with more than a
    thousand products.

“Joe not only has a remarkable understanding of the plant-based medicine
world, but he possesses a unique perspective gained from working across
multiple industries,” said Peter Calfee, CEO of Gofire. “I have known
Joe for several years and his proven track record of success with early
stage, rapid-growth companies will undoubtedly benefit Gofire as we
enter our next phase of development in the near term. We’re incredibly
gratified that he agreed to join the team and can’t wait to see where we
go with the support of Joe’s leadership and guidance.”

About Gofire

Gofire™ is a healthcare technology company developing a proprietary
smart inhaler with a personal dosing app that allows patients to
re-create consistent experiences with plant-based medicines, removing
the fear of taking too much while gaining the support of crowdsourced
data from the Gofire community to help find products best suited to
specific ailments. Gofire is committed to making alternative health
accessible through standardizing dose regimens by delivery and patient
ailment. Gofire is helping people realize the medicinal and therapeutic
benefits of alternative health products through a new take on wellness
innovation. Visit their website here,
and follow Gofire on Facebook,
and Twitter.