Press release

General Assembly Pizza Heads to Prince Edward County, Muskoka, Kawartha Lakes for Cottage Season

Sponsored by Businesswire

Today, General Assembly Holdings Limited (“GA Pizza” or the “Company”) (TSXV: GA) announced their direct-to-consumer frozen pizza subscription is launching in three Southern Ontario destination markets: Prince Edward County, Muskoka and Kawartha Lakes. The company is also announcing a slew of GA Pizza pop-up tour dates featuring their wood-fired pizza experiences. This follows their successful retail expansion into Southern Ontario through Annex Distribution, GA Pizza’s distributor partner that focuses on connecting local makers and independent retailers in the region.

From Muskoka marinas, to Ojibway Island in Pointe au Baril— GA Pizza’s premium frozen pies are now available at 15+ retailers across Southern Ontario, including McMaster’s Muskoka Fine Foods (Bracebridge), Mortimer’s Marina (Port Carling), Goldsmith’s Orchard Market (Blue Mountains), and Country Produce Ltd (Orillia). View a full list of GA Pizza’s retail partners at ‘In-Store’ — see ‘Around Ontario’ for Southern Ontario listings.

GA Pizza is determined to meet our pizza people where they are, said Ali Khan Lalani, Chief Executive Officer and Founder: “Many of our pizza people have asked us if our pizza would be available in cottage country this summer. Today, I’m thrilled to announce that not only have we invested in a strong retail presence in key areas—we’ve also opened up our pizza subscription to cottages across these regions. There’s more—we’re very excited to partner with some superb regional locales to bring GA Pizza’s wood-fired pizza experiences to the people!”

GA Pizza Wood-Fired Pizza Experiences: Pop-Up Tour Dates

GA Pizza is firing up their wood-fired pizza oven and cooking made-to-order pizzas at three local venues this summer. Their inaugural “Grab Summer by the Slice” tour features ten dates of weekend pop-ups at Big Head Winery in Niagara-on-the-Lake, Andrews Scenic Acres in Milton, and Prince Edward County’s Closson Chase Vineyards. Tour dates and timing will be posted on

About GA Pizza

GA Pizza began its life as a fast-casual pizza restaurant in the heart of Toronto. Three years later, we also offer a freezer-to-table consumer packaged goods line, and a groundbreaking direct-to-consumer platform: a pizza subscription ( and a gifting service ( Our ambition? Make delicious pizzas available to everyone, everywhere. We’re always working to take pizza to new heights—from showing the world that better pizza is possible, to finding new spaces and places to deliver unrivaled pizza experiences. Find us at the grocery store or visit

For more information on GA Pizza’s frozen pizza subscription, visit Media assets available for download.

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Forward-Looking Information

This press release contains statements which constitute “forward-looking information” or “forward-looking statements” (together “forward-looking information”) within the meaning of applicable securities laws, including statements regarding the plans, intentions, beliefs and current expectations of the Company with respect to future business activities and operating performance. Forward-looking information is often identified by the words “may”, “would”, “could”, “should”, “will”, “intend”, “plan”, “anticipate”, “believe”, “estimate”, “expect” or similar expressions and includes information regarding anticipated increases to the Company’s production capacity at the master facility and the Company’s growth strategy.

Investors are cautioned that forward-looking information is not based on historical facts but instead reflect the Company’s management’s expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, such information involves risks and uncertainties, and undue reliance should not be placed on such information, as unknown or unpredictable factors could have material adverse effects on future results, performance or achievements of the combined company. Among key factors and risks that could cause actual results to differ materially from those projected in the forward-looking information may include, without limitation, the following: there being no market for the securities of the Company; the Company’s limited operating history; global economic risk; COVID-19’s impact on the Company; the general economic environment; cybersecurity risks; financial projections may prove materially inaccurate or incorrect; the Company may experience difficulties to forecast sales; general competition in the industry from other companies; management of growth-related risks; reliance on management; risks relating to insurance; changes in food and supply costs could adversely affect profitability and ultimately our results of operations; our business could be adversely affected by increased labour costs or difficulties in finding suitable employees; changes in customer tastes and preferences, spending patterns and demographic trends could cause sales to decline; changes in nutrition and food regulation; failure to establish our master production facility; failure to expand production capacity; disruption at our facilities; government regulation of the food industry creating risks and challenges; risk associated with food safety and consumer health; changes in internet and social media search algorithms; risks associated with leasing commercial and retail space; third party reliance for shipping and payment processing; environmental laws; we may not persuade customers of the benefits of paying our prices for higher-quality food; our marketing and advertising strategies may not be successful, which could adversely impact our business; requirements for further financing; the Company may prioritize customer growth and engagement and the customer experience over short-term financial results. This forward-looking information may be affected by risks and uncertainties in the business of the Company and market conditions.

Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking information prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, believed, estimated or expected. Although the Company has attempted to identify important risks, uncertainties and factors which could cause actual results to differ materially, there may be others that cause results not to be as anticipated, estimated or intended. The Company does not intend, and does not assume any obligation, to update this forward-looking information except as otherwise required by applicable law.