Press release

DNA Database Powering Wisdom Panel™ Tests Surpasses 3 Million Pets

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Wisdom Panel™, the world leader in pet genetics and maker of Wisdom Panel™ pet DNA tests, has announced a new database milestone and grant program with Adopt-a-Pet.com. The 3 Million and More grant program for 2022 is focused on helping shelters and rescues better care for homeless pets and support their medical needs. Wisdom Panel™ is also sharing key data and trends pulled from their world’s largest breed database along with early findings from their first community science survey which gives pet parents an opportunity to directly contribute to veterinary research that may lead to better care for pets, which can be found here.

The 3 Million and More grant comes as Wisdom Panel™ pet DNA tests’ database reaches 3 million pets tested worldwide across their range of products—more than any other pet DNA service provider. Pet parents, veterinarians, and breeders alike have chosen Wisdom Panel™ tests more than three million times to uncover their pets’ unique ancestry, traits, and potential health risks.

Wisdom Panel™ will be funding $10,000 towards the 3 Million and More grant, which will focus on helping shelters and rescues better care for homeless pets by providing cash grants to go towards medical needs. The medical needs grant will be available for shelters and rescues across the country to apply for beginning on March 1, 2022. To apply, shelters and rescues can fill out a grant application on Adopt-a-Pet.com’s website until April 22, 2022.

“We’ve reached this milestone as a result of engaging, caring and attentive pet parents, veterinarians and breeders taking the extra step to provide the best care for their pets,” said Rebecca Chodroff Foran, PhD the Head of R&D at Wisdom Panel™, a segment of Kinship Partners, Inc. “By partnering with Adopt-A-Pet.com we’re looking to return the favor and help give back to the shelters and rescues who are helping these pets find their homes for life.”

As the most accurate (>98%) pet DNA test on the market, the ever-growing database behind Wisdom Panel™ DNA tests is a catalyst for research and development that improves the lives of dogs, cats, and humans. Not only does Wisdom Panel™ provide informative breed, ancestry and health insights about each pet tested, but users are also able to discover their dog’s relatives through the genetic relative match feature.

“We’re so very happy for Wisdom Panel™ on achieving such a huge milestone. We’re even happier they are choosing to celebrate by paying it forward to pets in need,” said Dana Puglisi, Chief Marketing Officer of Adopt-a-Pet.com. “Providing support to the shelters and rescues who care for companion animals is at the core of our mission to get homeless pets into loving homes. It’s such a pleasure to partner with a brand that understands the tremendous needs in animal welfare and we’re so excited to team up with Wisdom Panel™ on this lifesaving program.”

To learn more about how a pet’s DNA makes them unique, Wisdom Panel™ tests can be found at www.wisdompanel.com

To apply for Wisdom Panel’s 3 Million and More grant, you can go to www.adoptapet.com/grants or email grants@adoptapet.com

About Wisdom Panel™

The mission of the Wisdom Panel™, a division of Kinship Partners, Inc, is to strengthen the bond between pets and their people through world-leading insights powered by DNA. Wisdom Panel™ pet DNA tests—backed by scientific research—can help pet parents plan better, care smarter, and love longer. For more than a decade, Wisdom Panel™ scientific research has contributed to state-of-the-art genetic tests for companion animals, revolutionizing personalized pet care. By unlocking the secrets of their dog or cat’s DNA, pet parents and veterinarians can work together to tailor wellness programs that fit the one-of-a-kind needs of their pets. More than 7,000 veterinarians worldwide recommend and offer Wisdom Panel™ products. For more information, visit www.wisdompanel.com, and follow the Wisdom Panel™ brand on Facebook and Instagram.

About Adopt-a-Pet.com

Adopt-a-Pet.com is the pet adoption website that connects good pet lovers across the U.S. and Canada with great adoptable pets from more than 19,000 animal shelters and rescues as well as thousands of private owners. As a Kinship company, Adopt-a-Pet.com helps homeless dogs, cats, and even rabbits and other animals go from alone to adopted.

About Kinship Partners, Inc

Kinship is here to help everyone pet parent like a pro. Why? Because our pets make us better humans, and we owe them the best possible care. As the premier partner to a new generation of pet parents, we use our data, products, and services to help people be the best pet parents they can be. And we unite changemakers in pet care to break down barriers, open new doors, share insights, and advance our collective knowledge. All so we can reimagine the pet parenting experience, and up people’s confidence, and help the world find better ways to care.

Kinship is a coalition that includes Wisdom Panel™, the world’s most accurate pet DNA test, Whistle™, an award-winning leader in smart monitors for pet health, The Wildest™, one destination that helps people ace it for their animals, Pet Insight Project, a pioneer in interpreting health data to improve pets’ lives, GoodFriend by Kinship, a platform that connects pet parents and care providers, and Adopt-a-Pet.com, a site that helps share homeless pets with millions of adopters.

Together, our brands, teams, and partners work to set new standards in pet care.

Kinship is a division on Mars Petcare. Learn more at www.kinship.co.

About Mars Petcare

Part of Mars, Incorporated—a family-owned business with more than a century of history-making diverse products and offering services for people and the pets people love—the 85,000 Associates across 50+ countries in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS. With 85 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets—including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO™, GREENIES™, SHEBA®, CESAR®, IAMS™, and EUKANUBA™, as well as the Waltham Petcare Science Institute, which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through an international network of over 2,000 pet hospitals and diagnostic services including BANFIELD™, BLUEPEARL™, VCA™, Linnaeus, AniCura, and Antech. We’re also active in innovation and technology for pets, with Wisdom Panel™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, LEAP VENTURE STUDIO accelerator, and COMPANION FUND programs that drive innovation and disruption in the pet care industry. As a family business guided by our principles, we are privileged with the flexibility to fight for what we believe in—and we choose to fight for our purpose: A BETTER WORLD FOR PETS.