Cuisinart, a division of the Conair Corporation, earned two honors at the 17th annual 2020 MarCom Awards for their new website and a personalized marketing campaign for their AirFryer product. Separately, the AirFryer email campaign also won a 2020 dotCOMM Award. Both the website and marketing campaign were built and activated by full-service digital agency Whereoware.
MarCom is among the largest, most-respected international creative competitions worldwide. With over 5,000 entries received this year from the United States, Canada, and 28 other nations, the prestigious competition celebrates outstanding achievement in marketing and communications. Likewise, the global dotCOMM Awards reviewed more than 2,000 submissions, distinguishing excellence in web creativity and digital communication.
“We’re honored to be recognized by the MarCom and dotCOMM community for our customer-centered website and digital marketing campaign,” said Mary M. Rodgers, Director of Marketing Communications for Cuisinart. “The awards are a testament to the high-quality digital services delivered by our agency partner Whereoware to consistently drive our digital transformation.”
Cuisinart’s AirFryer campaign received the MarCom Platinum Award in the Digital Media – E-Communication category, as well as the dotCOMM Platinum Award in the Owned Media – eMail Campaign category. Earning the highest-level accolade in both competitions, the dynamic email marketing campaign successfully uses hyper-relevant personalization, audience segmentation, and targeted post-purchase messaging to deepen customer loyalty, while increasing online sales.
Cuisinart is also a Gold-level MarCom winner, in the Digital Media – Website category, for their newly launched Cuisinart.com, powered by Episerver’s best-in-class Digital Experience Platform (DXP). The website replatform drives business growth for retail partners, while advancing Cuisinart’s long-term goals for digital transformation, customer journey optimization, and direct-to-consumer sales. In 2021, Cuisinart anticipates doubling its year-over-year growth.
“We are so grateful to have partnered with Whereoware on our website launch. The new website is heavily data-driven, with over a dozen complex integrations, and Whereoware successfully completed the project in just six months,” said Mary Rodgers.
“Cuisinart is evolving from a product company to a true lifestyle-driven brand,” said Whereoware’s Executive Vice President of Operations, Teya Tuccio-Flick. “The enhanced e-commerce site, built by Whereoware, provides a superior user experience and seamless website administration – allowing it to be flexible enough to grow with Cuisinart and their expanding distribution channels.”
About MarCom Awards
The MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, and freelancers. MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 25-year-old international organization consisting of several thousand creative professionals. For more information about the MarCom Awards and a comprehensive list of this year’s Platinum and Gold Winners, visit www.marcomawards.com.
About dotCOMM Awards
The dotCOMM Awards is an international competition that celebrates brilliance in web creativity and digital communication. The competition is unique in that it reflects the role of creatives in the dynamic web that is transforming how we market and communicate products and services. The awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP), a leading organization of evaluators of creative work in the ever-evolving marketing and communication space. To learn more about the dotCOMM Awards and explore the full list of champions, visit www.dotcommawards.com.
About Cuisinart:
Cuisinart, universally known for introducing the food processor in America, is a leader in culinary appliances, professional quality cookware and kitchen accessories. The company’s cutting-edge reputation can be seen on numerous fronts, from industry-first products and design awards to sponsorships of culinary events and TV cooking shows. Cuisinart manufactures a full range of products under the tagline, “Savor the Good Life®.” These products include cookware, countertop cooking appliances, blenders, stand mixers and coffeemakers, as well as food processors, toasters and toaster ovens, ice cream makers, and waffle makers. For more information, please visit: www.cuisinart.com.
About Whereoware
Leading digital agency for 20 years, Whereoware drives smart growth through digital strategy and activation. We specialize in successfully guiding brands through the ever-changing digital landscape, through customer acquisition, retention, and maximization; marketing optimization; and e-commerce solutions. Pioneering online personalization and holistic digital experiences, we design and build award-winning websites and email campaigns, and generate impactful results with data integrations, analytics, digital advertising, and SEO/PPC services. To learn more, please visit www.whereoware.com.
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