Cointreau, the iconic orange liqueur at the heart of The Original
Margarita recipe, and Bumble, the woman-first social networking
app, today announces a partnership to transform routine Mondays into
extraordinary ones with Margarita Monday events.
According to a recent survey conducted by Censuswide, more than two in
three people say that dating can feel repetitive and more than half find
it hard to think of fun date ideas. To provide people with a unique and
interactive way to connect beyond the typical drinks outing, Cointreau
and Bumble have teamed up to create something special with Margarita
Monday events.
The collaboration was inspired by a shared passion for creating
extraordinary moments and bringing people together to build genuine
connections. Together, the two brands created an opportunity for matches
on the app to engage in real life – not just to have drinks or dinner,
but to bond over mixing up Margaritas. These Margarita Monday events
feature a cocktail-making class where a Cointreau brand ambassador leads
Bumble matches in making The Original Margarita together.
“Cointreau is about taking the ordinary and making it extraordinary,
which is why Margarita Monday events are such a natural activation for
the brand,” said a Cointreau spokesperson. “We’ve seen the power that
Bumble has to bring people together and that’s why we see them as the
perfect partner to help bring Margarita Monday events to life.”
Happening across New York City, Los Angeles, Austin, and Chicago
throughout the months of May and June, these events are promoted and
available for sign-up in the Bumble app. Additionally, eligible Bumble
users are served “Margarita Monday Guides” which lead them to top
Cointreau Margarita destinations in those same key cities. The kick-off
for the partnership will be happening this week at The Bowery Hotel in
NYC, co-hosted by Erin and Sara Foster.
“Bumble is a social network that facilitates new connections every day.
We understand the importance of taking these relationships from the app
into real life, and we’re constantly looking for ways to create engaging
environments where our users can connect with someone they’ve met on
Bumble Date or BFF,” said Erin and Sara Foster, both Heads of Creative
at Bumble. “Cointreau is a legendary, respected brand that is at the
heart of entertaining and bringing people together. We’re excited to
collaborate and bring Margarita Monday events to life for Bumble users
across the country.”
Margarita Monday events are the latest expression of Cointreau’s The
Art of the Mix campaign.
About Cointreau
Cointreau is the iconic orange liqueur at the heart of more than 350 of
the world’s most celebrated cocktails, including The Original Margarita,
The Cosmopolitan, and The Sidecar. The House of Cointreau was founded in
1849 in Angers, France, where Edouard Cointreau perfected the recipe
which remains the same today. Blended with sweet and bitter orange
peels, Cointreau has a unique, balanced flavor beloved by mixologists
and bartenders worldwide.
The Original Margarita recipe was created in 1948 by Dallas socialite
Margarita Sames who mixed her two favorite spirits, Cointreau and
tequila, together with lime juice while on vacation in Acapulco. This
original recipe for America’s favorite cocktail still stands today. As
Margarita Sames once said, “A Margarita without Cointreau is not worth
its salt.”
To learn more about Cointreau, visit www.cointreau.com
or follow Cointreau on Instagram via @cointreau_us, Twitter via
@Cointreau or Facebook via @cointreauus.
About Bumble
Bumble,
the dating and networking app with over 55 million users, connects
people across dating, friendship and professional networking. No matter
the type of relationship, women make the first move on Bumble. Bumble
recognizes the importance of relationships and how crucial they are to a
healthy, happy life. They’ve built their platform around kindness,
respect, and equality – and their users play an important part in that.
Bumble holds its users accountable for their actions and has zero
tolerance for hate, aggression or bullying. Bumble is available in 150
countries. Since 2014, Bumble has facilitated over half a billion
women-led first moves and over four billion messages sent. Bumble is
free and available in the App Store and Google Play.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190520005118/en/