Brierley is delighted to be nominated for the 2022 International Loyalty Awards in two categories in partnership with our amazing clients Hertz and Fleet Farm.
The International Loyalty Awards celebrate excellence, innovation and best practice in the loyalty industry across the whole world.
“The innovation and care for customers that both of these programs have shown is a testament to how they truly put relationships first. We are so proud to partner with them in bringing their visions to life.”
– Brierley Chief Client Officer, Elisabeth Keller
Our International Loyalty Awards nominations
Best Loyalty Programme of the Year – Travel & Experiences: Hertz Gold Plus Rewards with Brierley
Hertz’s Elite from Day One campaign jumpstarts new members’ benefits by granting them immediate Five Star® status. The campaign saw tremendous success in 2021 and has been extended through June 30, 2022. The campaign also won the top award at Loyalty360 Awards in 2021.
Best Loyalty Launch or Initiative of 2020 and 2021: Fleet Rewards Program with Brierley
Fleet Farm launched the brand-new loyalty program in 2021 as a thank you for loyalty Fleet Farm shoppers and a way to attract new customers. With Fleet Rewards, loyalty members receive $5 in rewards for every 500 Rewards Points earned with an option to bank points to redeem bigger rewards in the future. Fleet Rewards perks include two free tire rotations per year and access to exclusive offers, events, sweepstakes, prizes, birthday and anniversary perks.
Winners announced on 14 June 2022
We’ll be in London at the Awards Gala on Tuesday 14 June in black-tie, celebrating all of the amazing finalists when winners of the International Loyalty Awards 2022 are announced.
If you would like to attend the awards ceremony and dinner, tickets can be purchased on the International Loyalty Awards website. We would love to see you there!
Want to boost your company’s customer loyalty? Contact us.
About Brierley
Brierley is the industry leader—transforming loyalty around the world. Our focus is turning client challenges into successful and profitable loyalty program solutions. Brierley brings together innovative thought leadership, unparalleled expertise, and advanced technologies to help brands win customers’ hearts and minds. In addition to our evolutionary platform LoyaltyOnDemand®, Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and digital solutions.
Experts you can count on.
Technology you can trust.
Success you can measure.
Brierley is headquartered in Frisco, TX with offices around the globe. For more information on Brierley, visit www.brierley.com.
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