Particle, a company with deep roots in the worlds of art and technology, is set to host a pop-up event in the Lower Manhattan SoHo neighborhood in New York to display Banksy’s “Love is in the Air.” “Love is in the Air” will be on display for a limited time. The immersive and interactive event will feature a social media friendly environment. Opening night will also include cocktails and music.
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Particle’s Pop-Up Event in Lower Manhattan’s SoHo Neighborhood Will be Open to the General Public to View Banksy’s “Love is in the Air” (Graphic: Business Wire)
WHY: Particle launched its platform with a historic marriage of art and technology by dividing Banksy’s 2005 work “Love is in the Air” into 10,000 Particles, with the Primary Sale of “Love is in the Air” Particle NFTs beginning the week of January 10–14, 2022. Purchased for $12.9 million at auction at Sotheby’s in May, Sotheby’s describes “Love is in the Air” as “a quintessential Banksy painting: instantly recognizable, image has become synonymous with the artist’s indelible graphic style, wry humor and galvanizing political commentary.”
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WHEN: |
Saturday, December 18, 2021, 6–9 p.m. EST |
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December 19, 2021–January 31, 2022 |
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WHERE: |
43 Crosby Street |
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New York, New York 10012 |
WHO: Particle’s mission is to revolutionize the way people own, collect, experience, and enjoy art masterpieces. NFT technology and the unique Particle process allows for the decentralization of the art collecting and ownership experience. We’re combining the best of art and blockchain expertise to build a platform that gives everyone the opportunity to own some of the world’s greatest masterpieces through collective participation in the art market. Every work acquired by Particle will be included in the Particle Foundation—a non-profit that will maintain, display, and tour the collection on behalf of the community.
METAVERSE MUSEUM: The Particle Foundation is creating a hybrid physical/digital presence that fundamentally changes the way that everyday individuals own, collect and experience fine art. By blending the traditional physical museum experience with NFTs and a digital community, the foundation intends to provide art enthusiasts a new way to participate directly with iconic masterpieces. The Particle Foundation’s New York location will give people a taste of how a next-generation metaverse museum will operate.
ABOUT PARTICLE: Particle’s mission is to revolutionize the way people own, collect, experience, and enjoy art masterpieces. NFT technology and the unique Particle process allows for the decentralization of the art collecting and ownership experience. We’re combining the best of art and blockchain expertise to build a platform that gives everyone the opportunity to own some of the world’s greatest masterpieces through collective participation in the art market. Every work acquired by Particle will be included in the Particle Foundation—a non-profit that will maintain, display, and tour the collection on behalf of the community.
Particle was founded by Loïc Gouzer, former chairman of Christie’s Post-War and Contemporary Art, Shingo Lavine and Adam Lavine co-founders of Ethos.io, Philip Eytan co-founder and chairman of Voyager, and Oscar Salazar, founding CTO and Chief Architect of Uber. Particle has raised $15 million in seed funding including an investment from Voyager Digital (TSX: VOYG, OTCQX: VYGVF, FRA: UCD2), Atrum, and others who are passionate about the art and NFT markets.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211216005033/en/