Press release

Amplifon Americas Encourages Hearing Checks During Month of May

Sponsored by Businesswire

Amplifon S.p.A. (“Amplifon” or the “Company”; MTA; Bloomberg ticker:
MIL:AMP.MI), global leader in hearing health care solutions and
services, encourages all Americans to schedule a hearing check during
the month of May, recognized as Better Hearing and Speech Month by the
Hearing Industries Association (HIA).

This May, the HIA’s “Preserve Your Passion” campaign seeks to make
hearing wellness checks as routine as annual exams for vision or dental.
It goes beyond awareness. It’s about encouraging action, something
Amplifon Americas is especially passionate about.

Each year, millions of Americans with hearing loss go untreated.
Substantial research and anecdotal data show that untreated hearing loss
is linked to numerous physical and mental conditions, as well as
quality-of-life issues.

Amplifon Americas Executive Vice President, Marc C. Lundeberg, who was
recently appointed to the board of the HIA, says “good hearing
empowers an active and healthy life, increasing social engagement,
improving communication, and lowering the risk of isolation

Lundeberg looks forward to continuing to help shape the dialogue about
hearing health care as the newest board member of HIA and has this
message for all, “Keep your genius unleashed, control your destiny,
and stay vital! Get your hearing checked!
” To check your hearing,
visit your local hearing healthcare professional.

In addition to getting a hearing check, there are many ways to support
Better Hearing and Speech Month. Encourage those around you to get a
hearing test, spread awareness of hearing health among your network, and
become an advocate by visiting

About Amplifon
Amplifon, global leader in the hearing care
retail market, empowers people to rediscover all the emotions of sound.
Amplifon’s around 16,000 people worldwide strive every day to understand
the unique needs of every customer, delivering exclusive, innovative and
highly personalized products and services, to ensure everyone the very
best solution and an outstanding experience. Amplifon operates through a
network of around 11,000 points of sale in 29 Countries and 5
continents. More information about the Company is available at:

, a division of Amplifon Group, is a leading provider of
hearing health care solutions in the U.S. and Canada. Headquartered in
downtown Minneapolis, Minnesota, Amplifon Americas has been awarded a
Top Workplace for the last five years. Its team of 470 people is
dedicated to serving the diverse needs of its customers through four
unique and independent brands: Miracle-Ear, Elite Hearing Network,
Amplifon Hearing Health Care, and Amplifon Canada (formerly Miracle-Ear
Canada). Through a powerful combination of leading-edge technology and
high-quality care, Amplifon Americas’ hearing care solutions strive to
improve lives, relationships, and its communities.

About Hearing Industries Association
HIA is the trusted
voice in hearing health care for patient safety and education, delivery
care, innovation and public policy. HIA is a national trade association
with headquarters in Washington, DC. To learn more: