An affiliate of Paceline Equity Partners, LLC (“Paceline”), a Dallas-based private equity manager, today announced that it closed on a $90 million second lien credit facility in support of the refinancing of Data Axle, Inc. (“Data Axle” or the “Company”), a provider of data and data-driven marketing services. An affiliate of Paceline acted as the administrative agent on this transaction.
Headquartered in Dallas, Texas, Data Axle maintains proprietary business and consumer databases (supplemented by client and third-party data) designed to support its clients’ acquisition and retention of customer relationships. In addition to its database services and data processing services, Data Axle maintains an in-house agency that leverages its combination of data, creative, and analytical services to create loyalty marketing campaigns for clients. The Company’s clients include Fortune 500 enterprises, local businesses, not-for-profit organizations and political organizations. Data Axle is majority owned by Court Square Capital Partners (“Court Square”), a New York-based private equity firm with $7.6 billion of assets under management.
Paceline looks forward to supporting Court Square and Data Axle’s management team as they drive sustainable growth for customers and create value for all stakeholders.
About Paceline Equity Partners
Paceline is a Dallas-based private equity manager focused on value-oriented, opportunistic, and special situations investments across corporate credit, real assets, and private equity. Paceline’s senior leadership team members average 20 years of professional experience. Prior to the formation of Paceline, the senior leadership team worked together for approximately 10 years at a global private equity manager and its affiliates. To learn more, please visit www.pacelineequity.com.
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