Aetrex, Inc. (“Aetrex”) – the global market leader in foot scanning technology, orthotics and comfort & wellness footwear – today announced the increased momentum of its Albert 2 Pro in the first quarter of 2022, with more than 220 scanner orders placed by run specialty and outdoor specialty retailers across the U.S. Notable retailers include Fit2Run, Big Peach Running Co., Scheels, Danner, The North Face, Marathon Sports and Sun & Ski Sports. Aetrex will be showcasing the Albert 2 Pro at Outdoor Retailer Summer 2022, along with its latest foot scanning model, Albert 3DFit, at booth #47090-UL.
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“This growth is a testament to the industry’s increased demand for a comprehensive, omnichannel retail solution that can enhance the customer experience by helping them find the right fitting footwear and orthotics on the first try, no matter where they shop,” said Aaron Brown, Aetrex VP of Sales, Technology & Orthotics.
Albert 2 Pro, Aetrex’s premium foot scanner, is engineered to help consumers find the right fit for their unique feet while also enhancing the in-store experience. It combines computer vision, machine learning, natural language processing and cloud analytics to deliver a state-of-the-art, compact, easy-to-use retail solution. It features the brand’s premium pressure plate technology, which is designed to capture complete data underfoot to identify areas where the customer could be prone to discomfort or pain. The gait analysis option captures the customer’s pressure data while walking, including their center of gravity throughout the gait cycle.
“Having Aetrex technology in our store gives us the ability to capture accurate 3D measurements of the customer’s feet and provide a completely customized experience. It helps us determine the right fitting footwear and orthotics for them on the first try,” said Zach Shanle, owner of Peak Performance Footwear in Edward, Colo. “Runners come to us looking for ways to increase their performance in their shoes – whether that’s by increasing their support, relieving their foot pain, or helping to prevent injuries. With the Albert 2 Pro, we can help address our customers’ individual needs.”
While the technology helps increase foot traffic to brick-and-mortar locations, it also provides retailers with the tools to keep their customers engaged long-term. Once customers get their feet scanned, Albert 2 Pro sends the scanned data to the customer via email, allowing retailers to collect email addresses organically, which they can use for future marketing needs.
“The Albert 2 Pro provides a tremendous amount of data and insight into our customers’ unique feet. Our customers are always surprised and delighted to learn more about their feet and personal needs,” said Rick Dodgen, Director of Stores, Sun & Ski Sports. “The system offers our sales associates the opportunity to provide tailored footwear and orthotic recommendations based on our customers’ foot scan data and preferred outdoor activities- whether they are running, hiking, skiing or just enjoying a walk. We are thrilled to have accurate tools to help us better educate our customers, deliver relevant marketing communications, and build stronger customer relationships.”
To learn more about Aetrex technologies, stop by the booth or visit www.aetrex.com.
About Aetrex
Aetrex Worldwide, Inc. is widely recognized as the global leader in foot scanning technology, orthotics, and comfort and wellness footwear. Aetrex has developed state-of-the-art foot scanning devices, including Albert, Albert 2 and iStep, designed to accurately measure feet and determine foot type and pressure points. Since 2002, Aetrex has placed over 10,000 scanners worldwide that have performed more than 40 million unique customer foot scans, currently averaging more than 2.5 million scans a year.
The company is renowned for its over-the-counter orthotics – the worlds #1 premium foot orthotic. With fashion, function and quality at the forefront, Aetrex also designs and manufactures stylish, performance footwear. Based in New Jersey, Aetrex is consistently named one of New Jersey’s Top 100 Privately Held Companies and was also included in NJBIZ’s Top 30 Manufacturing Companies. It has remained privately owned by the Schwartz family for three generations. For additional information, visit www.aetrex.com.
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