Press release

Acquia Unveils Faster, Easier Personalization for Marketers

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Sponsored by Businesswire

Acquia
today announced the all-new Acquia
Lift, the only personalization tool optimized for Drupal,
now available as a no-code application to help marketers quickly and
easily optimize customer experiences. The new product was unveiled at Acquia
Engage Europe, where attendees got a first look at Acquia’s
data-driven personalization solution.

To meet customer expectations, marketers recognize the need to offer
more personalized experiences. However, research
shows nearly three-fourths (74 percent) of marketers globally feel like
technology has made it harder, not easier, to do this.

The latest release of Acquia Lift addresses this challenge head-on with
a unified and marketer-ready interface, allowing users to execute all
profile management, segmentation, and personalization activities in a
single place. Anyone — regardless of technical acumen — can point,
click, and personalize without any code.

“In this competitive, fast-paced market, we know how important it is for
businesses to be agile enough to quickly deliver relevant, customized
content to users,” said Shareen Campbell, Head of Global Partnerships &
Alliances, EPAM. “As an Acquia Global Select Partner, we’re excited to
leverage Acquia Lift’s new capabilities and continue to enhance our
clients’ digital platforms and customer experiences through
personalization.”

“As a non-profit health system with more than 200 sites of care and
affiliates, we pride ourselves on offering convenient access to
exceptional healthcare services, where and when patients need them—in
hospitals, health pavilions and doctor’s offices, as well as workplaces,
schools and homes,” said Debbie Kenemer, Executive Director, Digital
Marketing at Community
Health Network. “Our digital properties have to be equally focused
on our patients and their needs. Acquia Lift helps us better understand
our site visitors and put more relevant and specific information and
services in front of them, increasing the opportunities that help them
live healthier while also securing the care and information that’s
important.”

New key capabilities for Acquia Lift include:

  • Simple campaign creation — enabling marketers to create
    complex personalization campaigns in three simple steps
  • Testing and targeting with no code — powering the creation and
    launch of website personalization without technical skill
  • Clearly defined personalization campaign types — users can
    launch A/B tests, target personalizations to specific audiences, or
    recommend content across a series of sessions to deliver the best
    possible experience
  • Enhanced scheduling — helping marketing teams align
    personalizations to events, promotions, sales, and press activities
  • Real-time dashboards and advanced analytics — providing the
    ability to quickly review activities and metrics for both optimizing
    and validating marketing investment

“In today’s world, personalization is at the core of successful customer
experiences. As a result, we have seen rapid adoption of Acquia Lift,
which is now used by leading brands like Wendy’s, Bayer, and BlueCross
BlueShield,” said Dries Buytaert, Acquia co-founder and CTO. “Most
organizations know that personalization is no longer optional, but put
it off because it can be difficult. Acquia Lift, in combination with our
other solutions, solves that. It provides a powerful, yet easy-to-use,
platform that drives real business results – helping you understand your
customers, and improve engagement with relevant, personalized content.”

Resources:

About Acquia
Acquia is the open source digital experience
company. We provide the world’s most ambitious brands with technology
that allows them to embrace innovation and create customer moments that
matter. At Acquia, we believe in the power of community – giving our
customers the freedom to build tomorrow on their terms. To learn more,
visit acquia.com.

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