Accenture (NYSE: ACN) has been named a Leader in Gartner’s 2019 “Magic
Quadrant for Global Marketing Agencies,”1 marking the second
consecutive year that its Experience Agency, Accenture
Interactive, has been recognized as a Leader in the global research
and advisory firm’s annual assessment of global marketing agencies.
According to Gartner, to be considered for inclusion, agencies must
“…demonstrate comprehensive capabilities in digital transformation
initiatives, marketing services, creative and content services,
technology implementation, innovation as a service (IaaS), digital
commerce capabilities, and data and analytics. They also need to exhibit
a close alignment with the cultures and marketing needs of global
brands, whose leaders seek those specific competencies when choosing a
marketing service partner.”
Brian Whipple, global CEO of Accenture Interactive, said, “As business
leaders today drive digital transformation within their organizations,
they need a new type of partner. As the Experience Agency, we have built
Accenture Interactive from the ground up to meet clients’ evolving
needs, help them create transformative experiences — and empower them to
own ‘experience’ from start to finish. Being named a Leader by Gartner
further validates our differentiated service model that combines the
capabilities of business consultancy, creative agency and technology
powerhouse to enable powerful digital transformation for global brands.”
According to Gartner, “Leaders possess deep, broad capabilities across
all competencies, most notably related to strategic services (which
include business strategy and digital business transformation skills).
Leaders implement comprehensive, effective solutions that leverage
sizable investments in creative talent and marketing technology. They
invest their own R&D dollars to set market direction. As a result,
Leaders are the providers to watch in the ongoing evolution and
transformation of marketing in a digital world.”
Additionally, “Leaders maintain a viable business, regardless of the
global economy. Leaders extend their client relationships far beyond
marketing promotions, often appearing on competitive bids outside their
primary sector (for example, management consulting, product ideation and
product development requests for quotations). Leaders help their clients
develop digital marketing platforms designed for systemic growth and
scale; they do so by harnessing their own significant expertise
implementing digital marketing programs driven by data and analytics.”
The Gartner 2019 “Magic Quadrant for Global Marketing Agencies” is
intended to guide the selection process of marketing leaders seeking a
global agency for strategies and solutions across the customer journey.
For the report, Gartner evaluated 20 service providers based on
completeness of vision and ability to execute. Authors Jay Wilson, Ewan
McIntrye, Elizabeth Shaw and Laurel Erikson wrote, “In addition to
evaluating how each global agency meets current marketer needs, we
assess their ability to drive client growth by interpreting marketplace
trends. We also look at their ability to deliver transformational
technologies or approaches that address marketers’ future needs.”
To view a complimentary copy of Gartner’s 2019 “Magic Quadrant
for Global Marketing Agencies,” click here.
1 Gartner “Magic Quadrant for Global Digital Marketing
Agencies” by Jay Wilson, Ewan McIntyre, Elizabeth Shaw, Laurel Erickson,
March 14, 2019.
Gartner does not endorse any vendor, product or service depicted in
its research publications, and does not advise technology users to
select only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner’s
research organization and should not be construed as statements of fact.
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for a particular purpose.
About Accenture
Accenture is a leading global professional services company, providing a
broad range of services and solutions in strategy, consulting, digital,
technology and operations. Combining unmatched experience and
specialized skills across more than 40 industries and all business
functions — underpinned by the world’s largest delivery network —
Accenture works at the intersection of business and technology to help
clients improve their performance and create sustainable value for their
stakeholders. With 477,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform their
customer experiences across the entire customer journey. Through our
connected offerings in design, marketing, content and commerce, we
create new ways to win in today’s experience-led economy. Accenture
Interactive is ranked the world’s largest digital agency in the latest Ad
Age Agency Report, for the third year in a row, and was named a 2019
Most Innovative Company in Advertising by Fast Company. To learn
more, follow us @AccentureACTIVE
and visit www.accentureinteractive.com.
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are trademarks of Accenture.
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