Sentiment Mining provides the capacity to identify and extract subjective information in source materials.
Some Applications of Sentiment Mining:
- Retailers and other B2C industries continually search for trends and patterns, aiming to make a positive impact on sales and customer satisfaction.
- Politicians who need to be aware of public sentiment regarding their image and public reaction to pronouncements
- Organisations, conscious of reputational risk, trawl data sources and apply text mining to their activities and products.
- Security organisations watch for indications of terrorist and criminal activities.
- Emergency services and other agencies need to capture situational awareness
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