SMi’s Big Data in Retail Financial Services Europe conference will describe with case study examples the implementation of Big Data plans that are aligned to commercial strategy underpinned by the right IT platforms.
As enterprises, retail financial services institutions have multiple touch points with their customers but do not leverage the data generated to their advantage. A well-thought-out Big Data strategy will pursue market and customer insights to improve product development, marketing, customer service, risk management, and fraud detection to drive bottom-line performance.
This conference takes an holistic approach to the competencies an enterprise needs to address in implementing its Big Data strategy including the collaboration of executives in information technology, marketing, analytics, research, and product development.
Find out more at: http://www.smi-online.co.uk/finance/europe/conference/Big-Data-in-Retail-Financial-Services