No need to keep entering login information anymore, thanks to PayPal’s One Touch for Web
PayPal is bringing its web-based One Touch for Web platform to the UK, allowing shoppers to pay for goods or services with just one tap or click – eliminating the need to enter in login information each time they reach a checkout.
One Touch for Web has only been available in the US until now, so the UK and Canadian launch will open up potentially millions of websites to the service.
The company says that most PayPal merchants will automatically have One Touch enabled and won’t need to integrate the new feature. The firm has also promised it will work on mobile devices, allowing users to quickly shop on the go.
Today’s launch follows the initial rollout of One Touch last year, marking an industry’s first in providing single touch payment experience on both iOS and Android.
This includes the likes of Airbnb, Boxed, Jane.com, Lyft, Munchery, and YPlan, which all told PayPal that adopting One Touch in their US business led to an immediate increase in sales, average order values, customer adoption and loyalty.
“With the extension of One Touch for mobile and web browsers, merchants can now offer their customers in the UK and Canada this same great buying experience across the Web, enabling more seamless and secure shopping,” said Bill Ready, PayPal’s global head of merchant and next-generation commerce.
The launch is the latest in a series of announcements from PayPal looking to capture a bigger share of the growing ecommerce and mobile payments market.
Back in March, the company released the latest version of its PayPal Here card reader, which allows businesses of all sizes to accept mobile payments via NFC technology, paving the way for Apple Pay and Samsung Pay compatibility. The card reader will also allow payments from smartphones using other services and the company’s own PayPal Here app.
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