Sentiment Mining: The Major Applications

Sentiment Mining provides the capacity to identify and extract subjective information in source materials.

Some Applications of Sentiment Mining:

• Retailers and other B2C industries continually search for trends and patterns, aiming to make a positive impact on sales and customer satisfaction.
• Politicians who need to be aware of public sentiment regarding their image and public reaction to pronouncements
• Organisations, conscious of reputational risk, trawl data sources and apply text mining to their activities and products.
• Security organisations watch for indications of terrorist and criminal activities.
• Emergency services and other agencies need to capture situational awareness

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