Zoom Introduces Paid Events, In-Meeting Apps

Teleconferencing app Zoom is to introduce paid events and in-meeting apps as it seeks to capitalise on a massively increased user base brought on by the pandemic.

The company has launched a beta-test version of OnZoom, its marketplace for Zoom-based experiences, and said it would begin offering in-meeting apps, called Zapps, by the end of the year.

Zoom said the marketplace is directly inspired by the large-scale shift to the platform during worldwide pandemic lockdowns earlier this year, which forced many businesses and organisations to find ways of operating online.

OnZoom “simplifies that experience”, said product manager Aleks Swerdlow in a blog post.

Image credit: Zoom

Online classes

She said the platform is aimed at events such as fitness classes, concerts, stand-up or improv shows and music lessons.

OnZoom allows users to discover events to attend or nonprofits to donate to, while adding native payment features.

Users can schedule and host one-time events, event series or drop-ins for up to 1,000 attendees, list and sell tickets and share and promote public events via email and social media from within the platform.

It offers a directory of public events and ticket sales features, supporting payment via PayPal and major credit cards.

WW, formerly Weight Watchers, is one of the platform’s charter members and has been offering virtual workshops via Zoom since the advent of Covid-19 restrictions this spring.

The company said it saw the move online as a way to bring its “behaviour-change expertise to the forefront”.

Image credit: Zoom

App store

Third-party services have long integrated Zoom features, but Zapps are the first time Zoom has integrated apps into Zoom meetings.

At launch later this year the in-meeting apps are to include collaboration, education, meeting and webinar, productivity, sales, whiteboarding and incident response features.

As an example, Zoom said users could use a Dropbox Zapp to share a document to other participants in a meeting, or put up a poll with an app from Slido.

Zapps can be discovered and used on the fly, even within meetings, and can be shared with one click to other people in a meeting.

The Zapps app store is open to third-party developers, with Zoom testing, approving, hosting and publishing the apps.

The company said it will not initially take a fee for hosting events or helping attract an audience, but will review the policy next year, when it will decide what cut it will take from ticket sales.

Zoom recently disclosed it now has 370,000 customers with 10 or more employees, nearly four times the level of a year ago, and has quickly become one of the most visible companies in the tech sector over the course of this year – which has also involved growing pains.

Matthew Broersma

Matt Broersma is a long standing tech freelance, who has worked for Ziff-Davis, ZDnet and other leading publications

Recent Posts

Foxconn Moves Some Apple Production To Vietnam

Foxconn is reportedly moving the manufacturing of some iPads and Macbooks out of China to…

8 hours ago

Trump Administration Grants ByteDance TikTok Sale Extension

ByteDance granted seven day extension by Trump administration of TikTok sale order to new company…

9 hours ago

Amazon Web Services Restored After Outage

Amazon's cloud service on Wednesday suffered a widespread outage impacting parts of the Internet, but…

11 hours ago

Coronavirus Pandemic Impacts Full Fibre Broadband Rollout

Government finances are hurting. Delay to ambitious plan to roll out gigabit broadband to every…

13 hours ago

Bristol City Council Data Breach Revealed Names Of Disabled Children

Mass email from the council contained the names and email addresses of children with special…

1 day ago