Windows Phone 7 Sales Peek Offered By Analyst

Analyst Horace Dediu believes that Microsoft may have sold approximately 1.4 million Windows Phone units in the platform’s first year of release.

Compare that to the 1.723 million smartphones that research firm Gartner estimates Microsoft sold in 2011 (a number that includes both Windows Phone and the now-antiquated Windows Mobile).

Wrong Approach

Moreover, Dediu feels that Microsoft has taken the wrong approach to marketing Windows Phone.

“The dependence on a complex value network means that products do not reach users quickly enough and when they do the marketing message is weak, even when backed by large budgets,” he wrote in an 12 October posting on his Asymco website.

“The real problem with Microsoft’s approach is that it’s neither viral like Android (because it has a price and a contract associated with it) nor is it focused and agile like Apple’s,” he said.

In other words, he added, “it seems to suffer from the worst aspects of modularity (market lag) without benefiting from the control over the ecosystem and end user experience that differentiates it.”

Poor Sales

Although it’s declined to release exact sales figures, Microsoft nonetheless acknowledges Windows Phone’s soft market performance. “It was under a year ago that we launched the first Windows Phone,” Microsoft CEO Steve Ballmer told an audience of media and executives at this year’s financial analyst meeting. “We haven’t sold quite as many probably as I would have hoped in the first year.”

Nonetheless, Microsoft is gearing up for a significant Windows Phone push in months ahead, starting with the 27 September release of its wide-ranging “Mango” update. The company hopes that Mango’s 500 new tweaks and features could give the platform the momentum it needs with consumers to more effectively combat Apple’s iOS and Google Android. Apple’s latest iPhone, the iPhone 4S, racked up a million pre-orders in its first 24 hours of availability.

In addition, Microsoft has signed significant deals with companies such as Nokia to produce a wide variety of Windows Phone Mango devices. Other partners include Samsung, HTC, LG Electronics, Acer and ZTE, all of which will likely obey Microsoft’s minimum hardware requirements while giving their own unique spins on their respective smartphones. Dual-core and LTE devices are supposedly in the pipeline.

In an Oct. 11 interview with The Seattle Times, Windows Phone division President Andy Lees knocked Android, which he predicted would enter a “chaotic phase” of increased fragmentation across multiple platforms. “If you’ve used some of the (Android) phones, some of them are great, but some of them are not great,” he told the newspaper. “But it’s random.”

Nicholas Kolakowski eWEEK USA 2013. Ziff Davis Enterprise Inc. All Rights Reserved.

View Comments

  • Microsoft marketing and sales are morons, because they dont focus on Asia. A year ago, I could buy WP7, now they disapeard in most shops and they are entirely absent in China. All Chinese buy expensive Apple stuff and cannot buy value for money MS stuff, because they simply dont sell it. How can they have sales figures, if they dont sell?

Recent Posts

Google Ordered To Pay $43m By Australian Court

Search engine Google fined $43 million by Australian court for tracking Android users location data…

3 days ago

Hacker Touts Data Sale Of 48.5m Users Of Covid App – Report

Personal data of 48.5 million Chinese citizens who used Shanghai's Covid App, is being offered…

3 days ago

Facebook Tests Default End-to-End Encryption For Messenger

Privacy move. Platform tests secure storage of people's chats on Messenger, in a move sure…

3 days ago

UK’s CMA Begins Probe Of Viasat Acquisition Of Inmarsat

British competition regulator the CMA, begins phase one investigation of $7.3 billion merger between Inmarsat…

3 days ago

Cisco Admits ‘Security Incident’ After Breach Of Corporate Network

Yanluowang ransomware hackers claim credit for compromise of Cisco's corporate network in May, while Cisco…

3 days ago

Google Seeks To Shame Apple Over RCS Refusal

Good luck convincing Tim. Google begins publicity campaign to pressure Aple into adopting the cross…

3 days ago