Samsung has a wide-ranging offensive planned for spring, with a variety of new devices and software seemingly designed to not only challenge Apple in the consumer market, but also tech titans such as Google and Lenovo.
At a March 16 event in New York City, Samsung executives suggested that these devices – including, but not limited to, televisions, laptops, and smartphones – would combine into a comprehensive ecosystem. If that strategy succeeds with businesses and consumers, it would serve to bring Samsung more onto the level of an Apple or Microsoft – albeit, one whose mobile devices run Google Android while its PCs use Windows.
Samsung is also producing two Galaxy Players, portable media devices that look and operate like an Android-based iPod Touch. Considering how sales of Apple’s traditional iPod have fallen over the past several quarters, a phenomenon that company attributes to cannibalisation by the iPhone, Samsung’s decision to plunge into the portable media-player market aside from the Galaxy S is an interesting one. Perhaps they feel that Apple’s traditional stranglehold on that market segment needs a challenger.
Samsung used the New York City event to heavily promote its emphasis on 3D for consumer televisions, but the company apparently intends to export that technology to its more enterprise-centric initiatives. (The sheer amount of televisions on display, loaded with the app-heavy “Smart Hub”, spoke to the company’s desire to challenge Google TV and other “Web television” initiatives currently in the works.) Whether businesspeople will go for their presentations popping from the screen, “Avatar”-style, remains to be seen.
On the consumer side, Samsung’s Series 9 notebooks offer light weight (2.89 lbs) and thinness, paired with Windows 7 Professional and seven-hour battery life.
Whether all of Samsung’s fronts succeed, one thing seems perfectly clear: the company wants a much bigger piece of other tech companies’ pie.
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