Salesforce chairman Marc Benioff. Image credit: Salesforce
Salesforce.com has kicked off the first day of its Dreamforce customer event in San Francisco with the launch of Wave, a cloud-based data analytics service.
The service, which complements Salesforce’s offerings in sales, service, marketing, community, and mobile applications, is designed with non-technical users in mind and is aimed first and foremost at mobile devices, with iOS and Android versions to be available from 20 October. The company said Wave’s simplified interface was inspired by mobile gaming applications.
Wave allows users to filter and group data and then visualise and drill down into the results, covering the needs of most users, Salesforce said. It is based on a NoSQL back-end that offers a maximum of flexibility, meaning data doesn’t need to be formatted in the predefined schemas required from conventional databases.
The software, integrated with the company’s Salesforce1 platform, can work with customers’ own data or that from third parties, including structured SAP and Oracle data or unstructured data from machine or social sources. More than 30 Wave partners are holding demonstrations at Dreamforce, including Accenture, Deloitte Digital and Informatica.
More advanced capabilities, such as predictive analytics, will be provided by partners including C9, Fliptop, Predixion, and Wise.io, Salesforce said. The data can be shared via Salesforce Chatter to trigger new workflows and tasks.
“The Wave analytics cloud eliminates the painfully slow, complex and unintuitive legacy approaches that have long separated business users from their data – finally, there are analytics for the rest of us,” said Alex Dayon, Salesforce.com president for products, in a statement.
“Explorer” business user subscriptions will be available on Wave for $125 (£78) per user, per month, with “Builder” subscriptions for administrators offered for $250 per user per month.
The company in June launched Salesforce Wear, a software development suite aimed at wearable technology.
Do you know all about the Android platform? Take our quiz!
Facebook parent Meta reportedly not planning further changes to comply with EU rules, making it…
French public prosecutor's office opens formal investigation into allegations that X algorithm favours foreign interference
Tesla pushing ahead with expansion of autonomous taxi service, California offering will initially only roll…
Huawei holds international launch for Pura 80 smartphones as it seeks renewed expansion for once-massive…
Nvidia becomes first company ever to reach $4tn market valuation, helping give Huang net worth…
Police arrest three males and one woman in connection with cyber-attacks earlier this year that…