Is Big Data a way towards a more intelligent business, or a waste of time and money?
Big Data is a fashionable concept. Everyone, from young companies which have grown their businesses in Big Data like MapR, to industry mainstays like Microsoft and IBM, wants to convince organisations big and small that previously useless terabytes now hide the answers to life, the universe and everything.
It can be a big investment in infrastructure, analytics software and third-party services; but is it really necessary? To find out what our readers think on the subject, we are launching yet another TechWeekEurope poll.
To find out more about the basics of Big Data, see our infographic.
Value for money
Big data is the catch-all term for technology that is used to store and analyse vast amounts of data that companies and other enterprises are collecting about their customers, their buying habits and other business information.
You can’t deny that in certain cases, Big Data analytics is really capable of miracles. Just over a month ago, after processing huge amounts of data, researchers from Microsoft successfully predicted Denmark would win the Eurovision song contest. Similar prediction algorithms have been applied to sport, financial markets and healthcare. In October last year, Gartner estimated that the Big Data market will create 4.4 million jobs around the world.
Is your organisation riding the wave, or adapting a ‘wait and see’ approach? Or have you tried it, and found it wanting?
To get more information about Big Data, you can read one of these stories:
What do you know about IBM? Take our quiz!