LeWeb 2013: Paytrail – The Problems With Modern Day Payments

Paytrail says it is going to shake up the payments space

Payment systems on the Internet are too complicated, says CEO of start-up Paytrail, Lennu Keinanen. The Finnish firm thinks its model, based on a PIN system, is simpler and better.

How will it take on the likes of PayPal though? And what of the threat of e-currencies like Bitcoin? Keinanen tells us all about how Paytrail plans to thrive in a competitive marketplace.