The Federal Communications Commission (FCC) on Tuesday published plans that would overturn the Obama-era rules, which forbid internet providers from providing preferential treatment to particular services.
The regulations have been backed by companies doing business over the internet but criticised by communications service providers, who say it restricts their ability to offer innovative packages to consumers.
Critics have said without net neutrality regulations it could become difficult for newer services to compete with established companies. In some countries, including the UK, providers already offer packages that exempt popular services such as YouTube and Skype from mobile data caps.
Consumer advocates also fear confusing bundles could make it easier for service providers to raise prices.
Current FCC chairman Ajit Pai is a fierce critic of the 2015 net neutrality rules and regulators are due to vote in December on repealing them.
Facebook said it was “disappointed” in the plans.
“We are disappointed that the proposal announced this week by the FCC fails to maintain the strong net neutrality protections that will ensure the internet remains open for everyone,” the company said in a statement. “We will work with all stakeholders committed to this principle.”
Google said the neutrality rules are “working well”, while Netflix said in a tweet it was “lodging our opposition publicly and loudly now”.
A group of 1,000 small US businesses told the FCC in an open letter the changes could harm start-ups.
“We’re deeply concerned with your intention to undo the existing legal framework,” the group wrote. “Without net neutrality, the incumbents who provide access to the internet would be able to pick winners or losers in the market. They could impede traffic from our services in order to favour their own services or established competitors.”
Online education company Codecadamy told The New York Times the change could increase difficulties for online start-ups.
“This adds another level of confusion, making the hurdle even higher for normal businesses to participate,” said chief executive Zach Sims.
Many in the US have little choice over which broadband provider they use, but some telecoms companies have promised not to use the rules change to increase charges for certain content providers.
In a blog post, Comcast said transparency rules would ensure customers were aware of their providers’ neutrality policies and would be protected from “anti-competitive or deceptive practices”.
“Comcast has already made net neutrality promises to our customers, and we will continue to follow those standards, regardless of the regulations in place,” the company wrote.
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