Symbian’s slide into irrelevance is one step closer as research conducted by Kantar Worldpanel ComTech revealed that the operating system has been overtaken by Windows Phone in terms of UK market share.
The mobile OS now features on only 2.4 percent of all smartphones sold, down from 2.8 percent last month and 12.4 percent at this time last year.
Last year Windows Phone represented only 0.5 percent of the smartphone market, but has since grown to 2.5 percent. Strong sales of the Nokia Lumia 800 have helped drive adoption, with the handset accounting for 87 percent of Windows Phone sales in Europe.
“There are strong signs that WP7 Nokia handsets are starting to make an impact on the European smartphone market though US sales, where the Nokia brand is weaker, remain underwhelming,” said Dominic Sunnebo, global consumer insight director at Kantar. “The fact that WP7 sales have overtaken Symbian based on one handset is encouraging; however, Nokia will need to expand the range quickly in order to keep up with the slew of next generation competitor products being launched in quarter two.”
Nokia has already revealed its next step to increase Windows Phones with the Lumia 610, a budget handset which is part of the broader Windows Phone strategy to cover the higher and lower ends of the market.
Meanwhile, the 808 PureView, with its 41-megapixel camera, will likely be Nokia’s last Symbian device before the operating system is buried.
How much do you know about smartphones? Take our quiz
To settle US federal and state claims over multiple data breaches, Marriott International agrees $52…
ByteDance's TikTok is laying off up to 500 employees as it moves to greater use…
In this episode, we uncover why most organisations aren’t ready to harness generative AI. We…
Mixed reactions as Elon Musk hypes $30,000 'self driving' robotaxi called Cybercab, as well as…
AMD unveils new AI and data centre chips as it seeks to improve challenge to…
AT&T and Verizon among US broadband providers reportedly hacked to target American government wiretapping platform
View Comments
This says more about Symbian than about WP7, considering the advertising dollars being spent.
If Nokia & Microsoft want to make the platform viable, they have to focus on cutting prices first.
Detailed analysis here - http://www.tech-thoughts.net