Microsoft Surface RT Price Cut By A Third To £279

Microsoft has slashed the price of the 32GB Microsoft Surface RT from £400 to £279 as it seeks to expand its tablet market share ahead of the rumoured launch of seven-inch Surface devices later this year.

The 64GB Surface RT has also received a price cut to £359, but prospective owners will have to shell out extra for a typepad or keyboard.

Both versions run Windows RT, a version of Windows 8 designed to run on ARM-based architecture but can only run applications purchased from the Windows Store. In contrast, the more expensive Surface Pro uses a full version of Windows 8 and performs most desktop PC functions.

Microsoft Surface RT price

“We’ve been seeing great success with pricing and cover promotions over the past several months on Surface RT in the US and other markets,” the company told TechWeekEurope, in a statement.

“People who buy Surface love Surface, and we’re excited about all those additional people out sharing their excitement for Surface with other people.”

Microsoft has reportedly shipped 900,000 Microsoft Surface Pro and Surface RT tablets since the latter launched in October last year, but Windows RT accounts for just 0.4 percent of the tablet market and Windows 8 Pro 3.3 percent, according to IDC.

The company has confirmed there are plans for seven-inch Windows-based tablets and there is speculation Microsoft itself is working on its own smaller tablet.

This could further alienate hardware manufacturers who changed or abandoned plans to release Windows RT devices once the Surface was announced. However, Microsoft recently told TechWeekEurope it has no regrets about the decision.

A refreshed line-up of tablets could take on increasing importance given the ongoing decline in PC sales, which have slumped 10.9 percent year-on-year. Analysts said tablets were replacing many low-end machines in developed markets and were becoming many people’s first PCs in emerging markets, who were at the very least deferring the purchase of a laptop or desktop computer.

What do you know about the history of Windows? Take our wonderful quiz!

Steve McCaskill

Steve McCaskill is editor of TechWeekEurope and ChannelBiz. He joined as a reporter in 2011 and covers all areas of IT, with a particular interest in telecommunications, mobile and networking, along with sports technology.

Recent Posts

Norway Hit By DDoS Cyber Attacks From Pro Russian Group

Norwegian national security agency warns pro-Russian group has targetted private and public institutions in Norway…

60 mins ago

Google Tells Staff They Can Relocate After Roe v Wade Ending

After US Supreme Court last week removed women's reproduction rights, Google tells staff they can…

2 hours ago

Taiwan Developing Own Digital Currency – Report

Central bank of Taiwan confirms it is still working on its digital currency, but has…

3 hours ago

Tesla Cuts 200 Autopilot Jobs, Closes San Mateo Office – Report

More restructuring at Tesla with hundreds of bob losses and California office closure, where staff…

5 hours ago

US FCC Commissioner Urges Apple, Google To Remove TikTok

Fresh worry for TikTok, after FCC Commissioner writes to Apple and Google about removing the…

6 hours ago

Airbnb Permanently Bans Parties, With Few Exceptions

Victory for irate neighbours? Airbnb confirms its temporary Covid ban on parties in its listings…

6 hours ago