The Information Commissioner’s Office (ICO) has received 64 separate complaints about potential cookie law violations, since activating a reporting tool on its website on Friday 25 May.
The cookie law itself, which requires consent from users if tracking files are to be installed on their machines, came into force just two days ago.
An ICO spokesperson told TechWeekEurope complaints were not necessarily for different websites. She could not confirm which sites people had complained about.
“We’re currently working through the 64 we’ve received and will be reviewing those on an ongoing basis,” the spokesperson said. “They are 64 separate complaints, not 64 separate websites.”
If the ICO thinks a breach of the law is serious enough, it can fine up to £500,000. But it has never issued a fine anywhere close to that amount on any privacy issue, since it received additional powers in April 2010.
There are various ways businesses can comply, including gaining explicit or implicit consent. The ICO has recommended that those running sites handling sensitive data, such as medical information, may be wise to going with explicit consent.
A number of notable websites have moved to get in line with the laws. The Financial Times offers a pop-up window, featuring links to information about cookies and how to disable them, ending by saying that continuing means the user is happy to have the tracking files on their system.
BT went with a more expensive option, having a side bar follow the user up and down the telecoms giant’s website, asking them if they wanted to disable cookies, whilst the BBC went for the top of the screen.
There remains confusion about what compliance entails, however, especially since the ICO appeared to offer greater backing to the “implied consent” route last week. The watchdog added more weight to that option in some updated guidance, just before the law came into force in the UK on Saturday.
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