IBM used its Impact 2012 conference in Las Vegas to unveil its first-ever Mobile Foundation, a comprehensive portfolio of software and services designed to help organisations capitalise on the proliferation of mobile environments, including laptops, smartphones and tablets.
Building on its recent acquisition of Worklight, the new foundation further expands IBM’s strategy to provide clients with a mobile platform that spans application development, integration, security and management. For example, using the IBM Mobile Foundation, an airline can transform the way it interacts with its customers by establishing a secure two-way relationship with mobile applications, IBM said.
Now, they can use their applications not only to keep customers apprised of their travel plans and current weather conditions, but also send push-notifications to alert them if there are changes or opportunities for upgrades. This is all made possible by deep integration into the airlines’ back-end systems and relevant cloud services.
The IBM Mobile Foundation is targeting a $22 billion (£13.6bn) market opportunity that is expected to grow to $36 billion (£22bn) in 2015. In an IBM survey of more than 700 CIOs, three-quarters said they are embracing a mobile strategy because a flexible workplace delivers a 20 percent improvement in employee productivity. The CIOs said they are significantly reducing the cost of doing business by decreasing dependence on email, improving social collaboration and adopting cloud technologies to reach mobile workers.
IBM officials said Big Blue has been steadily investing in the mobile space for more than a decade, both organically and through acquisitions: building a complete portfolio of software and services that delivers enterprise-ready mobility for clients. Increasingly, enterprises are reaching beyond their traditional IT boundaries by consuming new cloud services and creating new mobile applications for employees and customers for broad consumption by customers, partners and developers.
As a result, the new IBM Mobile Foundation offers organisations the following core capabilities:
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