HP Launches Open-Design Servers For The Cloud

Hewlett-Packard last year announced a partnership with contract manufacturer Foxconn to build open, low-cost servers for cloud environments that would enable the tech giant to push back at the encroachment of white-box makers in the data center.

HP on March 10 unveiled the first fruits of the Foxconn partnership, announcing a new family of basic, low-cost servers under the Cloudline name. The new servers offer alternatives to the company’s proprietary line of ProLiant systems and embrace standards developed within the Open Compute Project (OCP), an effort started in 2011 by Facebook to develop ways to create more power-efficient, cost-effective data center hardware.

HP’s announcement came on the first day of the OCP Summit in San Jose, Calif.

The Cloudline servers are designed for cloud and Web-scale environments run by the likes of Google, Facebook, Amazon and Microsoft, which are looking for open, standards-based systems that are high-performing, small and highly energy-efficient. However, as more workloads move into the cloud, adoption of such systems will move beyond larger organizations and service providers, according to John Gromala, senior director of hyperscale product management at HP.


“They’re the tip of the spear,” Gromala told eWEEK, adding that he expects the number and size of businesses interested in the systems “to broaden over time.”

The Cloudline systems leverage the OCP’s Open Rack and Open Cloud Server specifications, enabling common industry interfaces for hardware and firmware and supporting open management tools. They also are optimized for HP’s Helion OpenStack, the company’s distribution of the open-source cloud orchestration platform.

HP has been aggressive in embracing open system designs in the data center to complement its more proprietary hardware portfolios, an acknowledgement of the growing demand for more open systems coming from companies like Google and Facebook, whose influence is growing due to the large number of systems they put into their massive data centers. At the same time, original design manufacturers (ODMs) and white-box makers from Asia are growing their businesses selling directly to such vendors, offering low-cost and efficient open systems. IDC analysts found that ODM server revenue grew last year by 40.5 percent, to more than $3.9 billion.

“Public cloud service providers continue their hyperscale deployment march as both large and midsize service providers expand their data center footprints to meet growing cloud services demand, led by cloud hosting services,” Kuba Stolarski, research manager for enterprise servers at IDC, said in a statement when the numbers were announced earlier this month. “As we look forward over the next few years, server demand will continue to see aggressive hyperscale growth, as well as interrelated greenfield opportunities attached to the Internet of things (IoT) solutions. As IoT grows, generating increasing amounts of data, network traffic and demand for real-time analytics, new server designs and new methods of deploying compute capability will continue the transformation of the server market.”

Silver lining

HP announced its partnership with Chinese manufacturer Foxconn in May 2014, combining HP’s server expertise with Foxconn’s massive manufacturing capabilities to give Google, Facebook and others an alternative to the home-grown or ODM-developed systems. The Cloudline systems offer the open designs the service providers are pushing for while including the support and services that vendors like HP can provide.

The tech giant is taking a similar path in networking. HP last month said it was joining other vendors, such as Dell and Juniper Networks, in offering open networking switches that can run a variety of operating systems and software from other vendors. The company last month announced a partnership with Accton Technology to build software-independent switches that will run Cumulus’ Linux networking OS. The Altoline of open switches also are aimed at service providers and Web-scale companies.

The Cloudline servers are powered by Intel’s latest Xeon E5-2600 v3 chips. The first to come out include two 1U (1.75-inch) systems, the CL1100 (for front-end Web performance workloads) and CL2100 (for memory- and storage-intensive applications), and the 2U (3.5-inch) CL2200 for big data and storage-intensive cloud workloads. In addition, HP is offering two other systems—the CL7100 and CL7300—for rack deployments in a server-sled form factor that share such components as power and cooling, according to HP officials.

The servers are expected to be available for order at the end of the month.

HP also is offering a range of services to complement the Cloudline systems, including HP Datacenter Care for Service Providers—offering personalized support and management of heterogeneous data centers—and Service Provider Growth Suite of investment and asset management options from HP Financial Services. HP also offers a pay-as-you-grow model to enable service providers to rapidly scale their environments while paying only for what they use.

Do you know all about HP, the IT firm from the garage? Take our quiz!

Originally published on eWeek.

Jeffrey Burt

Jeffrey Burt is a senior editor for eWEEK and contributor to TechWeekEurope

Recent Posts

Microsoft Executive Indicates Departmental Hiring Slowdown

Amid concern at the state of the global economy, a senior Microsoft executive tells staff…

2 days ago

Shareholders Sue Twitter, Elon Musk For Stock ‘Manipulation’

Disgruntled shareholders are now suing both Twitter and Elon Musk, over volatile share price swings…

2 days ago

Google Faces Second UK Probe Over Ad Practices

UK's competition watchdog launches second investigation of Google's ad tech practices, and whether it may…

2 days ago

Elon Musk Raises His Contribution To Twitter Acquisition

But one of Elon Musk's biggest backers on the Twitter board has tendered his resignation…

3 days ago

Broadcom Confirms VMware Acquisition For $61 Billion

Entry into cloud infrastructure software for US chip firm Broadcom after it confirms reports it…

3 days ago