HP Converges Business Units, To Sell Converged Hardware

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Hardware has converged, and so has HP, with a new sales structure

Hewlett-Packard is taking its convergence message to heart and restructuring its departments within the organisation. This reflects the new-found symmetry between existing divisions since HP defined its Converged Infrastructure architecture.

The HP Converged Systems business unit will focus on accelerating the development of converged infrastructure marketing and will be led by Tom Joyce as senior vice president and general manager. The unit will extend the portfolio of converged application appliances will bring together infrastructure, applications and productivity tools into a single system.

HP Moonshot 1500Joyce will be in charge of products such as Apache Hadoop, HP Vertica, SAP Hana, and HP CloudSystem. Underneath the software, HP aims to build an identity as a hardware innovator, with leadership in areas such as servers, network and storage.

Self servers

Dave Donatelli, executive vice president and general manager of the HP Enterprise Group, said, “HP continues to be at the forefront of the data centre evolution, accelerating the pace of innovation for our customers. HP was the first to announce converged infrastructure, which each major technology company has since followed. Today’s organisational updates are the next logical step as we accelerate the delivery of game-changing converged systems’ technology.”

The company also announced it will merge its two server businesses to increase the speed of transformation of the server industry and drive profitable growth. The HP Servers division will be led by Mark Potter, who currently heads the Industry Standard Servers (ISS).

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