Categories: 4GMobilityWorkspace

EE 4G Prices Revealed Ahead of 30 October Launch

EE has announced consumer, corporate and small business prices for its upcoming 4G service due to launch next week.

The operator told TechWeekEurope that it had studied the 42 countries that already have LTE services for best practices and aimed to provide flexibility and cost control in its price plans.

Consumers will be forced to fork out at least £36 a month for 500MB of superfast data, while small businesses will be able to get a 1GB of allowance for £30 a month excluding VAT. A number of corporate plans have also been detailed, along with new services and customer support offerings, but there will be no unlimited data bundles.

EE 4G Prices

“We’re proud to be leading the way and pioneering the roll out of 4G in the UK. With our new brand and unique 4G and Fibre services, we will deliver consumers and businesses across the country next-generation services and a superior level of support,” said Olaf Swantee, CEO of EE.

“Our new plans have been developed to offer our customers everything they have been asking for – superfast performance, choice and value – as well as a fresh approach to pricing and customer service that offers accessibility, flexibility and guidance every step of the way,” he added.

Consumers can get 1GB of data for £41 a month, 3GB for £46, 5GB for £51 and 8GB for £56. Unlimited UK calls and texts, tethering and VoIP services are included in all price plans, which last for 24 months. Users will be alerted when their limit has been reached and they will either be able to purchase a data add-on or wait until their next billing period.

Users will also receive 500MB of free storage on the Clone Phone service which backs up contacts, calendars, photos and video via a dedicated app. They will also have access to one free film a week from EE Film as well as two-for-one cinema tickets via EE Wednesdays.

Business Deals

Small businesses plans start at £30 (excluding VAT) for 1GB of data as well as 1,000 minutes and 1,000 texts. Unlimited calls and texts cost another £5, while data allowances can be increased up to 16GB for £50 (excluding VAT).

In addition, a sharer plan gives users not only their own allowance, but also the ability to use an additional communal allowance. These start at £15 per user, or £25 with a 4GB personal allowance, with each additional 4GB costing £20.

Organisations with more than 50 employees can get a data allowance of 1GB for £8 a month, 4GB for £12.50 and 8GB for £17, with a £3 surcharge if they want to use the 4G network. Each additional MB on these plans costs 2.5p, with a price cap of £50, while users who pay an additional £3 can get an additional SIM card to share their allowances across multiple devices.

Heavy users can receive 16GB of data a month for £30, 32GB for £40, 64GB for £80 and 128GB for £160. Access to the 4G service is included, while each additional MB costs 1p with a price cap of £200.

“UK Businesses have shown considerable interest since our 4G launch intentions were announced,” said Swantee. “We hope that our new 4G plans and services will make us the most exciting digital communications business partner to work with in the UK.”

EE’s 4G service launches on 30 October in 10 cities – London, Manchester, Bristol, Birmingham, Cardiff, Edinburgh, Leeds, Liverpool, Sheffield and Glasgow – with a further six coming online ahead of Christmas. Rival LTE services from other operators are due to be rolled out next spring.

A recent TechWeekEurope poll showed that three quarters of readers were interested in a 4G network, but that price was the biggest issue.

How much do you know about smartphones? Take our quiz!

Steve McCaskill

Steve McCaskill is editor of TechWeekEurope and ChannelBiz. He joined as a reporter in 2011 and covers all areas of IT, with a particular interest in telecommunications, mobile and networking, along with sports technology.

View Comments

  • No unlimited data bundles!! What is the point in super fast download speeds if you are limited to what you download. Pointless totally pointless!!

  • I had my phone upgraded 4 weeks before 4G was announced, much to my dismay, however EE announce you can switch if you have certain phones, it'll cost you another £99 to switch though, beside sigining up to a probable 2 year contract with restricted data amounts.

    I'm likely to see my existing contract out now, although by then all the major players will have 4G & the prices will probably be all similar anyway.

    Incidently, a friend of mine has just gone over her 500mb data limit, basically just by using the Facebook app "songpop", now she'll be able to do the same, at a higher cost, just faster.

Recent Posts

Police ‘Crack’ EncroChat Encryption, Resulting In Hundreds Of Arrests

Organised crime around Europe has been dealt a huge blow after authorities cracked the encryption…

3 hours ago

Coronavirus: Apple Closes More Stores In US

As Coronavirus infections rise in the United States, Apple continues to close down more of…

4 hours ago

The Shape Of IT In A Post COVID-19 World

Global IT spend is projected to contract 8% in 2020, according to Gartner. Gartner expects…

5 hours ago

Advocacy Groups Warn Against Google’s Fitbit Acquisition

Twenty advocacy groups from around the world warn that Google's acquisition of Fitbit risks damaging…

5 hours ago

Google Buys North Smart Glasses, Closes Down Product

Canadian smart glasses maker North acquired by Google, which then immediately kills the next version…

7 hours ago

Twitter Removes Trump Tweet After Copyright Complaint

Twitter continues to challenge tweets from US President Donald Trump, with takedown of tweet due…

8 hours ago