EE says its 4G network is now available to 75 percent of the UK population, including residents of the Prime Minister’s home constituency of Whitney in Oxfordshire.
Buckingham, Burntwood, Chesham, Chesterfield, Dalkeith, Glossop, Hertford, Rugeley, Sheerness, Thornaby-on-Tees, Ware and Wickford are the other locations to be added to the LTE service, which now covers 263 major towns and cities (classified by EE as settlements with a population of more than 10,000), and more than 2,500 small towns and villages.
David Cameron, who will presumably be delighted at the prospect of being able to stream BBC iPlayer and access files quicker while travelling around Whitney, says the arrival of 4G makes his corner of Oxfordshire one of the “best connected areas” in the country.
EE has accrued 4.2 million 4G subscribers since the service launched in November 2012, the most of any operator in the UK, and has the widest coverage thanks to a ten month head start over its competitors.
The company has sought to maintain this lead with cheaper contracts, shared data plans and pay-as-you-go tariffs, alongside other innovations such as its own-brand EE Kestrel smartphone and in-car Wi-Fi packages. It says it is on track to reach six million LTE customers by the end of 2014.
RootMetrics recently named EE has the best operator in the UK, but Ofcom says it is the most complained about network too – a reputation that could be exacerbated by the company’s decision to introduce some charges for calls to customer services.
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