Categories: MarketingWorkspace

Video: ChannelBiz Will Help Distributors Sell The Cloud

Industry experts warned that cloud computing is changing the rules of the IT game, at the launch of the ChannelBiz website last week.

Businesses are still confused about the cloud and the opportunities it presents, but distributors need to adapt to new conditions quickly if they are to survive in a world where anyone can be a reseller, the event was told.

Distribution not dead

The majority of channel players are not ready to embrace cloud computing, and feel threatened by the rise of smaller distributors, according to market research conducted by NetMediaEurope, presented at the event by NetMediaEurope’s research director Thierry Hamelin.

Despite the ignorance, the change is happening, and if resellers think it will be over their dead body, they are right, according to analyst Clive Longbottom, director of Quocirca. Longbttom and Malcolm Penn, CEO of Future Horizons shared a panel discussion and Q&A session, led by channelBiz editor Mike Magee.

You can watch a video recording of the event by clicking here:

Are you ready for the cloud? Test yourself, take our quiz!

Max Smolaks

Max 'Beast from the East' Smolaks covers open source, public sector, startups and technology of the future at TechWeekEurope. If you find him looking lost on the streets of London, feed him coffee and sugar.

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