CeBIT 2013 Video: One Minute With Kay Mantzel From Microsoft

Max 'Beast from the East' Smolaks covers open source, public sector, startups and technology of the future at TechWeekEurope. If you find him looking lost on the streets of London, feed him coffee and sugar.

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Kay Mantzel, product marketing manager at Microsoft Germany, explains Microsoft’s vision for NFC

Last week, hundreds of thousands of people descended on Hanover to take part in CeBIT 2013, including a number of Microsoft representatives.

Nokia-Lumia-8001Our German colleagues from NetMediaEurope network asked Kay Mantzel, product marketing manager at Microsoft Germany, to explain what the US software giant brought to the biggest computer exhibition in the world, in just one minute.

“One-minute pitch” is a new format for TechWeekEurope, so leave a comment, and tell us what you think.

Shareconomy

In the video below Mantzel explains how his company understands the theme of this year’s show – “shareconomy”. He also talks about how NFC functionality in Nokia’s new Lumia smartphones would make Boris bikes even simpler to use, and hints that in the future, your Microsoft account will be a lot more useful than it is now.

 

 

You can watch our first-ever “One-minute pitch” here.

Think you’re an expert on CeBIT? Take our quiz!

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