Bing Tempts Webmasters With Knowledge Widget

Microsoft opens a potentially new front in the search engine wars, after releasing a Bing-powered Website widget that adds supplemental information to Web content.

The new Bing Knowledge widget is based on Bing Snapshots, “modules that intelligently serve up information about key ‘entities’ (like people, places, TV shows),” wrote Microsoft’s Steve Wiens in a blog post announcing the release. “Now you can augment your own Website or blog with that same entity data using the new Bing Knowledge widget,” he added.

Deep Understanding

Making its debut in May 2012, Bing Snapshot culls information on entities from online resources and social media to present users with an in-context summary of the search term and related entries. Snapshot is based on Satori, an internal, continually evolving indexing-software platform.

Richard Qian, head of the Bing Index team, said the technology “is designed to develop deep understanding of the world around us, not only as a collection of entities (people, places and things) but also the relationships between those entities.” He added that his team called “this technology Satori, which means understanding in Japanese.”

Widgets are code snippets that Webmasters can add to Web pages or their underlying content management systems to extend the capabilities of their Websites. They can take the form of search boxes, social media buttons, feed readers and a variety of other functions.

Microsoft is turning to the Bing Knowledge widget to help Websites and blogs keep their visitors engaged with their content longer and help expand Bing’s reach.

“The Bing Knowledge widget – which only requires a few lines of script – brings the power of Satori to a Website or blog, providing valuable insights directly on your page to keep your users on your site,” Vincent Wehren, senior program manager of Bing Webmaster Tools and Entity Experiences, explained in a Bing Blog post.

Information Provider

Bing Knowledge analyzes a page “and is able to detect and mark up the entities found on the page in real time” when a user visits it, informed Wehren. To explore a detected entity, users “can simply click the automatically generated link, and Bing will show the information we have about the entity from the Bing Knowledge repository,” he said.

The widget has already gone through a trial run, of sorts, at MSN for US visitors. Affecting the site’s entertainment sections, the widget hotlinks the names of celebrities, TV shows and other entertainment-related terms. Clicking those terms causes a side panel to emerge from the right, displaying related images and information that includes biographical data, Klout scores and associated social media accounts.

Now, Microsoft is opening up the program to the public.

Wehren said that “the Webmaster team has now been authorised to start working with third-party Websites and publishers and on-board them with the Bing Knowledge technology preview.” Only “a small set of sites” are eligible at the start, but he encourages interested site and blog owners to sign up via their Microsoft Webmaster Tools accounts.

How well do you know your operating systems? Take our quiz.

Originally published on eWeek.

Pedro Hernandez

Pedro Hernandez covers Microsoft products and services, such as Office, Windows, Windows Phone, Azure and Skype.

Recent Posts

Amazon Alexa Recovers After Morning Outage

Alexa wake up alarm didn't work this morning? Smart lights didn't turn on? Outage of…

23 hours ago

UK, Australia Reach Cyber, Critical Tech Agreement

Australia says it will 'fight back' against nation state cyberattacks, after agreements with the UK…

23 hours ago

Italian Regulator Recalculates Apple, Amazon Fines

Italian regulator admits it has redetermined the fines against Apple and Amazon, over the sale…

2 days ago

Red Cross ‘Appalled’ As Hackers Steal Humanitarian Data Of 515,000 People

A new low. International Committee of the Red Cross shuts down reunification system, after hackers…

2 days ago

Russia Proposes Ban On Cryptocurrencies, Crypto Mining

Russia's central bank has this week proposed the banning on the use and mining of…

2 days ago