American Express Cardmembers Get Early Access To Twitter Ad Platform

Small US businesses that are American Express merchants or cardmembers have been offered the chance to receive early access to Twitter’s new advertising platform. Registration for the early bird trial began today and the full service is expected to launch in March.

The first 10,000 American Express small businesses that have never advertised on Twitter before can register here to win $100 (£63) in free ads. American Express will then follow up applications in the next few weeks via direct messages in Twitter to provide additional details and eligibility information.

Twitter travellers cheques

The programme, which is expected to be opened to all American Express businesses later this year, is Twitter’s first advertising push designed for small businesses. The company claims that the programme will allow them to attract new followers and interact with existing ones.

“Small businesses were among the first to embrace Twitter as a way to connect and interact with consumers in real-time,” commented Dick Costolo, Twitter’s CEO. “Today, we’re announcing a simple way for small businesses to amplify their voices on Twitter and reach a new set of potential customers using our Promoted Products.

“With its deep commitment to supporting small businesses, American Express is an ideal partner to help us launch this new advertising offering and give small business owners everything they need to get started with advertising on Twitter,” he added.

Twitter currently uses Promoted Tweets to earn its advertising revenues and promoted Brand Pages in its recent December redesign, allowing companies to create a greater impression on visitors through the use of large header logos, embedded media, and the ability to push tweets to the top of a profile.

Advertising is the revenue source for most social networks and is rapidly becoming a highly contested battleground. Google currently generates most of its revenue through its AdWords service, but is increasingly being challenged by Facebook thanks to its “Like” button and social tools. However, one area Google still has the advantage is in mobile, due its Android platform.

Steve McCaskill

Steve McCaskill is editor of TechWeekEurope and ChannelBiz. He joined as a reporter in 2011 and covers all areas of IT, with a particular interest in telecommunications, mobile and networking, along with sports technology.

View Comments

  • Given that Twitter already has a huge established user base, it is in a great position to create advertising opportunities. If Twitter can show great results, then many small businesses would probably be very eager to try out the new advertising platform.

    Mosaic Technology

Recent Posts

Amazon Alexa Recovers After Morning Outage

Alexa wake up alarm didn't work this morning? Smart lights didn't turn on? Outage of…

22 hours ago

UK, Australia Reach Cyber, Critical Tech Agreement

Australia says it will 'fight back' against nation state cyberattacks, after agreements with the UK…

22 hours ago

Italian Regulator Recalculates Apple, Amazon Fines

Italian regulator admits it has redetermined the fines against Apple and Amazon, over the sale…

2 days ago

Red Cross ‘Appalled’ As Hackers Steal Humanitarian Data Of 515,000 People

A new low. International Committee of the Red Cross shuts down reunification system, after hackers…

2 days ago

Russia Proposes Ban On Cryptocurrencies, Crypto Mining

Russia's central bank has this week proposed the banning on the use and mining of…

2 days ago