News m-commerce

The Tap Economy

The Tap Economy Part 2: Screen Ecosystems

As mobile commerce grows and expands, how should businesses change and adapt to benefit themselves and their customers? Understanding the mobile generation of consumers is vital to ensure goods and services they want to buy are available via their mobile devices.

The Tap Economy Part 1: Screen Commerce

The Tap Economy Part 1: Screen Commerce

How lucrative could the mobile economy become? In part 1 of this series, we consider the development of M-commerce and how it is likely to expand. And, what business opportunities mobile can deliver and, how all enterprises should be mobile-first.

The State of Mobile

The State of Mobile

What is the current state of mobile, and how will this sector develop over the next few years? For businesses, is a mobile-first development strategy essential for their long-term growth and profitability?

MediaTel Group: Mobile – 2012, The Year of Reckoning?

Surely this is mobile’s year of reckoning. Advances in smartphones take-up; new technologies such as SIRI; m-commerce tools; HTML5 and Google’s growing presence all represent marvellous marketing opportunities around the device we are all more and more reliant on. And the Olympics can help to showcase many of these too.