The retail space is being radically transformed, thanks to the pandemic. E-commerce and then M-commerce has rapidly evolved. But what’s next? What will the digital retail landscape look like post-COVID-19?
As mobile commerce grows and expands, how should businesses change and adapt to benefit themselves and their customers? Understanding the mobile generation of consumers is vital to ensure goods and services they want to buy are available via their mobile devices.
How lucrative could the mobile economy become? In part 1 of this series, we consider the development of M-commerce and how it is likely to expand. And, what business opportunities mobile can deliver and, how all enterprises should be mobile-first.
What is the current state of mobile, and how will this sector develop over the next few years? For businesses, is a mobile-first development strategy essential for their long-term growth and profitability?
Surely this is mobile’s year of reckoning. Advances in smartphones take-up; new technologies such as SIRI; m-commerce tools; HTML5 and Google’s growing presence all represent marvellous marketing opportunities around the device we are all more and more reliant on. And the Olympics can help to showcase many of these too.